杨园

杨园

讲师,市场营销系(筹)

+86-21-65981559

yuanyang@tongji.edu.cn

研究领域:消费者行为学;国际市场营销;消费者抵制行为

 

  • 2010 消费者行为学博士 普度大学(美).
  • 2009 应用统计硕士 普度大学(美).
  • 2003 企业管理学硕士 南开大学
  • 2000 国际企业管理本科 南开大学

 

研究项目

  • 国家自然科学基金项目“两国政治关系对冲突国产品的购买意愿和销量的影响模式研究”,2015-2017.
  • 同济大学青年优秀人才培养行动计划资助项目 “消费者网上信息搜寻行为和沟通机制研究”,2011-2013.

部分出版物

  • Yang, Y. & Tang, M. Finding the Ethics of “Red Capitalists”: (2018). Political Connection and Philanthropy of Chinese Private Entrepreneurs, Journal of Business Ethics, https://doi.org/10.1007/s10551-018-3934-y. (SSCI)
  • Yang Y. & Tang, M. Do political tensions take a toll? The Effect of the Sino-Japan
    Relationship on Sales of Japanese-Brand Cars in China, Asian Business & Management,
    13(5), 359-378, (2014). (SSCI)
  • Yang Y., Tang, M., Zhou W., & Huhe, N. The Effect of Media Use on the Variation
    of Institutional Trust in China, Problems of Post-Communism. 61(3), 45-56, (2014).(SSCI)

 

 

海外经历

  • 2004-2010 在美国普度大学消费者和零售学系担任顾客关系管理、关系营销、销售技巧、高级销售技巧和线性代数等课程的助教

国际会议

  • Wang, Y., Yang, Y. & Tang, M. 2018. Explaining the Early Termination of Public-Private Partnership Projects in China: The Relevance of Authoritarian Politics. 2018 Annual Conference of the International Research Society for Public Management, IRSPM, Wellington, the U.K.
  • Wang, Y., Yang, Y. & Tang, M. 2018. Explaining the Early Termination of Public-Private Partnership Projects in China: The Relevance of Authoritarian Politics. The 76th Annual Midwest Political Science Association Conference, Chicago, IL, the U.S.
  • Yang, Y., Amendah, E., Chang, E.C. & Pei, L.K. 2006. A Meta-Analysis of Patient
    Satisfaction and Value. Annual Conference of Regenstrief Center for Healthcare Engineering,
    West Lafayette, IN.
  • Yang, Y. and DeVaney, S. A. 2006. Determinants of the Extent of External Search
    for Information about Savings and Investment. Annual Conference of American Council
    on Consumer Interests, Baltimore, MD.