Jerome BON

Jerome BON

博士、教授,市场营销系(筹)

研究领域:工商管理

  • Doctorate,Université Aix-Marseille, Doctor in Management Science
  • ESSEC Diploma
  • Université Paris IX – Dauphine

 

RESEARCH INTEREST    Topics

    • Consumer Behavior
    • Marketing
    • Marketing Strategy
    • Pricing

Industries

    • Public Sector
    • Tourism & Food Industry

Geographical area

    • Asia

CURRENT RESEARCH

    • Consumer Behavior
    • Marketing of Public Organisations
    • Pricing Strategies
    • Brand Ageing

Management Activities

  • Currently International Academic Member of the EQUIS Committee, EFMD
  • 2007-2009 Director for Asia, CCIP Education Division
  • President of the Board, CFVG
  • Deputy Director General, ESCP-EAP
  • Executive Dean,ESCP
  • Dean of Faculty, Group ESCP
  • Founder and Director of the Executive MBA, Group ESCP,
  • Dean of Faculty, Group ESCP
  • Associate Dean for Research, Group ESCP
  • President, French Association of Business Schools
  • President, Association Fran?aise du Marketing
  • Recherche et Applications en Marketing