SMIT Willem

SMIT Willem



研究领域:Branding;Marketing Strategy;Entrepreneurship

  • 2006: PhD Erasmus Universiteit, thesis title: “Market Information Sharing in Channel
    Relationships: Nature, Antecedents and Consequences”
  • 1999: Master of Science in Business Administration, Rotterdam School of Management


1. Strategy Making

  • Meehan, Seán, Patrick T. Barwise, Mark Vandenbosch, and Willem Smit (2011), “Capability
    Leveraging powered by Resource Bundling: The Case of Market Orientation and Organizational
    Culture.” IMD working paper
  • Read, Stuart, Michael Song, and Willem Smit (2009), “A Meta-Analytic Review of Effectuation
    and Venture Performance.” Journal of Business Venturing, 24 (6), 573-587
  • Smit, Willem, Gerrit H. van Bruggen, Berend Wierenga, and Manish Kacker (2009),
    “The Antecedents of Information Sharing in Marketing Channels.” ERIM Report Series.
  • Smit, Willem and Seán Meehan (2008), “Truth or Dare: A Study of Falsehoods in Market
    Intelligence Dissemination within Organizations.” IMD working paper

2. Branding

  • Koschat, Martin A., and Willem Smit (2014), “What Matters More for Me: Where I Shop?
    Or What I Buy? The Weights of Retailer and Manufacturer Brands in Consumer’s Grocery
    Shopping Trip Preferences.” IMD working paper 2009-03, to be submitted for review
    (Journal of International Marketing)
  • Smit, Willem (2014), “Is Fame Everywhere the Same: Two Studies on the International
    Transferability of Celebrity Endorsements” Conference Paper.
  • Smit, Willem, and Micheal Sorell (2010), “Why China Still Can’t Build Global Brands.”
    Harvard Business Review, January-February 2010
  • Bris, Arturo Willem Smit, and Michael Sorell (2010), “The Value of the Global Brand:
    Is Perception Reality?” IMD working paper.
  • Smit, Willem, Claudia Binz, and Joachim Schwass (2010), “Family Firm Status as a
    Branding Signal: On the Strength and Consistency of Signaling Family Involvement
    in Corporate Branding Strategies” IMD working paper
  • Smit, Willem Joachim Schwass, and Claudia Binz (2010), “Do Still Waters Run Deep?
    A Study on Family Involvement Disclosure in Corporate Branding Strategies” IMD working

3. CMO Career Paths

  • Smit, Willem, Felicitas Morhart, Séan Meehan, and Sébastien Groux (2010), “A Lasting
    Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO
    Tenure.” IMD working paper.

4. Marketing Education

  • Smit, Willem (2013), “So They Think They Can Learn Branding From Each Other? The
    Impact of Social Learning on the Self-Efficacy in Branding” working paper.
  • Smit, Willem (2013), “So We Think We Can Teach Branding Collaboratively? A Collaborative
    Learning Design For A Branding Course” working paper.


  • Willem Smit, and Adina Wong (2014), “Massive Collective: Redefining Cool in Nightspots”
    SMU-14-0027, The Case Center, ECCH
  • Willem Smit, and Joachim Schwass (2014), “Royal Selangor: Four Family Generations
    of Branding, Pewter” IMD-8-1542, IMD Case Collection
  • Willem Smit, and Joachim Schwass (2014), “The Fattal Holding: Positioning the Next
    Generation of Entrepreneurs” IMD-7-1541, IMD Case Collection
  • Willem Smit, and Chan Chi Wei (2014), “Movies, Marketing, Money: Branding 3 Peas
    in a Pod”, SMU-14-0031, The Case Center, ECCH
  • Willem Smit, (2014), “Resistir e Vencer: Branding Timor-Leste” SMU-14-XXXX (working
  • J Willem Smit and Christopher Dula (2013), “Singapore Airlines Scoots into the Low
    Cost Long Haul. Category” SMU-13-0026, The Case Center, ECCH
  • onsen, Karsten, Willem Smit, and Maury Peiperl (2009), “All in a Twitter over Facebook?
    Social Internet Use at Pragmaticase” IMD-3-2138. (featured at The Aspen Institute’s:


  • Smit, Willem Joachim Schwass, and Claudia Binz (2010), “Do Still Waters Run Deep?
    A Study on Family Involvement Disclosure in Corporate Branding Strategies” IMD working
  • Chong, Jessica, Willem Smit, Thomas Menkhoff and Christopher Clayman (with Richard
    Eu) (2014), Building a Successful Brand: The Story of Eu Yan San, in: Catalyst for
    Change: Chinese Business in Asia, Asia-Pacific Business Series: Volume 8, World
  • Smit, Willem, Gerrit H. van Bruggen, and Berend Wierenga (2007); “Het delen van
    informatie in distributiekanalen: een innovatief gebruik van marktgegevens.” in:Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2007, pp. 255-273 (in Dutch)



  • 2015-now: School of Economics and Management, Tongji University, PR China
  • 2011-2014: Singapore Management University, Singapore
  • 2009-2010: Lecturer, HEC Lausanne, Universite de Lausanne, Switzerland


  • 2005-2011: Research Fellow, IMD, Lausanne, Switzerland
  • 1996-1998: New Business Analyst, Royal Ahold NV, The Netherlands
  • 1995-1996: MBA McGill University, Montreal, Canada