Jerome BON      博士,教授,

 

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职务:

所属院系:工商管理系

研究领域:工商管理

研究方向:消费行为,市场

 

EDUCATION BACKGROUND
—— Doctorate,Université Aix-Marseille, Doctor in Management Science
—— ESSEC Diploma
—— Université Paris IX – Dauphine

RESEARCH INTEREST
Topics
—— Consumer Behavior
—— Marketing
—— Marketing Strategy
—— Pricing

Industries
——?Public Sector
——?Tourism & Food Industry

Geographical area
—— Asia

CURRENT RESEARCH
—— Consumer Behavior
—— Marketing of Public Organisations
—— Pricing Strategies
—— Brand Ageing

Management Activities
—— Currently International Academic Member of the EQUIS Committee, EFMD
—— 2007-2009 Director for Asia, CCIP Education Division
—— President of the Board, CFVG
—— Deputy Director General, ESCP-EAP
—— Executive Dean,ESCP
—— Dean of Faculty, Group ESCP
—— Founder and Director of the Executive MBA, Group ESCP,
—— Dean of Faculty, Group ESCP
—— Associate Dean for Research, Group ESCP
—— President, French Association of Business Schools
—— President, Association Fran?aise du Marketing
—— Recherche et Applications en Marketing