Christiane Prange Christiane Prange




办公电话: +86-21-65985402



  • 2012-2013 Habilitation de Recherche, Uni Lyon 3, France
  • 2011-2012, Harvard Business School – Global Colloquium on Participant Centred Learning,(Boston/Mumbai),
  • 1995-1998, Université de Genève, Switzerland, Ph.D.
  • 1987-1992, Free University Berlin, Germany – Communication Studies (B.A.) /Business
    Administration (MBA,1992), (Main Subjects: Marketing, Management, Business Law)


  • International Strategy, Innovation and Internationalization, Agility Management


  • 2006-2015, EM Lyon Business School, France, Associate, then Full Professor of International
    Management and Strategy
  • 2004-2005, Vienna University of Economics and Business Administration, Austria,Assistant
    Professor of International Marketing
  • 1995-1998, HEC Genève, Switzerland, Research Assistant, Management and Organization
    Studies, Ph.D. Candidate


  • 2015, University of International Business and Economics, Beijing, China, Visiting
    Professor, (Master Students – “International Strategies – A Multicultural Approach”)
  • 2015, ESCP-Berlin, Germany, Visiting Professor (Master Students – “International
  • 2012-present, Tilburg University/Tias Business School, Permanent Visiting Professor,The
    Netherlands (“International Business & Marketing Strategies”)
  • 2012-present, StichtingEuregio University College, The Netherlands, Honorary Professor
    of Strategic Management
  • 2006—2011, The University of Liverpool-Laureate, UK, HonoraryRecognized Teacher
    and MBA Dissertation Advisor, (Strategy, Services Management)
  • 2003—2010, The Open University Business School, UK, Russia, Romania, Czech and
    Slovak, Republic, Switzerland, Germany, Associate Lecturer of Strategy


  • 2015-ongoing, AgileBrains, Strategy and Transformation Consulting, Partner
  • 2011-ongoing, BrantonMC, International Strategy Consulting Network, Partner
  • 2005-2010, Strategy and Management Consulting, Director, Conveo Consulting Company,UK/Germany
  • 2000-2004, Interim Executive Manager & Consultant, Director Alliance Management,International
    Strategy, Marketing and Innovation Consulting (Focus: Telecommunications, Multimedia,
    Transportation, High-Tech and IT Industry), Europe
  • 1998-2000, Internal Business Consultant, International Project Head, SAP AG Germany
  • 1992-1994, Management Consultant, Treuhandanstalt / Bradford Management Consulting
    Group, Germany


  • 2015 Danube University Krems, Austria – (Customized Seminar for EVN, Energy Provider
    Austria – “International Marketing”)
  • 2012 EM Lyon Business School, Shanghai Campus, China (Executive MBA – Academic Coordinator
    of the Learning Trip).
  • 2012 EM Lyon Business School, Shanghai Campus, China (Executive MBA, “Implementing
    International Strategies”)
  • 2011 Essex Business School, Southend (Research Seminar, “Managing the Dual Cycle
    of New Product Development Alliances”), 2nd December.
  • 2011 Paris Graduate School of Management / International Project Managers’ Association,
    Malaysia, Kuala Lumpur (EMBA, “International Management”)
  • 2010 EM Lyon Business School, Shanghai Campus, China (MSc, “Understanding and Designing
    International Strategies”, Co-Teaching with Prof. Bian Dong)
  • 2009 Zhejiang University, Hangzhou, China (PhD Seminar – “Internationalization Trajectories
    of Multinational Companies”)
  • 2009 East China Normal University, Shanghai, China (MBA-Lecture, “Doing Business
    in Europe, Challenges for International Strategy and Marketing”)
  • 2008 St. Mary College, California, L.A. / T-EMBA Program (EMBA “European Strategies”)
  • 2008 – 2011 Vienna University of Economics and Business Administration, Austria
    (MBA Banking & Management / Savings Banks), “Managing Service Innovations”)
  • 2005 – 2008, 2011, 2013, Danube University Krems, Austria (EMBA “Integrative Marketing
    and Management”)
  • 2004 – 2005 Johannes Kepler University Linz, Austria (Master “International Marketing
  • 2004 – 2005 California State University Hayward – East Bay / T-EMBA Program (EMBA
    “European Strategies”)
  • 1999 SIMT, Stuttgart Institute of Management, German (MBA “Knowledge Management”)
  • 1999 Bruchsal International University, Germany (Master “Organization & Management”)


  • 2013 — ongoing, Editorial Review Board – International Journal of Emerging Markets
  • 2014 — ongoing, Editorial Board, International Journal on Complexity in Leadership
    and Management



  • Prange, C. &Bruyaka, O. (2016). Better at Home, Abroad, or Both? How Chinese
    Firms Use Ambidextrous Internationalization Strategies to Drive Innovation. Cross-Cultural
    Management – An International Journal, conditional accept
  • Prange, C., Eng, T.-Y., & Li, J. (2015): Collaborative New Product Alliances.
    A Review of the Literature and Research Perspectives. Strategic Change. 2015, advance
    of print. DOI: 10.1002/jsc
  • Pinho, J.C. &Prange, C. (2015). Social Networks as Antecedents to Dynamic Internationalization
    Capabilities and Performance, Journal of Word Business, online advance of print,
    23 August, 2015.
  • Park, S., LiPuma, J., &Prange, C. (2014). Venture Capitalists and Entrepreneur
    Knowledge of New Venture Internationalization: A Review of Knowledge Components.
    International Journal of Small Business, online advance of print, 11 April, 2014.
  • Prange, C. (2012). Ambidextrous Internationalization Strategies – The Case of Chinese
    Firms Entering the World Market, Organizational Dynamics, 41, 245-253.
  • Prange, C., &Verdier, S. (2011). Dynamic Capabilities, Internationalization
    Processes and Performance, Journal of World Business, 46(1): 126-133.
  • Ates, Z., &Prange, C. (2011). Customer Impact on Firms’ International Strategy:
    Linking AAA and CCC-Models. Schmalenbach Business Review, Special Issue 3(11): 24-50.
  • Verdier, S., Prange, C., Atamer, T., &Monin, P. (2010). Internationalization
    Performance Revisited – The Impact of Age and Speed on Sales Growth, Management
    International, 15(1): 19-31.
  • Prange, C., &Ates, Z. (2010). Co-Creation on a Global Scale – How Customers
    Impact Firms’ Internationalization Strategies, Marketing Review St.Gallen, April
    2010, 48-52.
  • Prange, C., &Schlegelmilch, B.B. (2010). Heading for the Next Innovation Archetype?
    Journal of Business Strategy, 31(1): 46-55.
  • Prange, C., &Schlegelmilch, B.B. (2009). The Role of Ambidexterity in Marketing
    Strategy Implementation: Solving the Exploration-Exploitation Dilemma. Business
    Research, 2(2): 215-240.
  • Goetze, E./Prange, C./Uhrovska, I. (2009). Children’s Impact On Innovation Decision-Making
    – A Diary Study. European Journal of Marketing, 43(1/2): 264-295.
  • Prange, C. (1996). Inter-organizational Learning: Learning in and between Organizations.
    [German Title: InterorganisationalesLernen: Lernen in, von und zwischenOrganisationen].
    Managementforschung 6, 163-189. [JOURQUAL 2008: „Managementforschung“ No. 1 of German
    Management Journals]


  • Alon, I./Jaffe, E./Prange, C./Vianelli, D. (2016). Global Marketing – Contemporary
    Theory, Practice, and Cases. Routledge, in print
  • Prange, C. (2016) (ed). Market Entry in China: Case Studies on Strategy, Marketing,
    and Branding. Heidelberg: Springer, in print.
  • Prange, C. (2002). OrganisationalesLernen und Wissensmanagement – Fallstudienaus
    der Unternehmenspraxis. Wiesbaden: Gabler [in German]
  • Prange, C. (1999). Managing Business Networks – An Inquiry into Managerial Knowledge
    in the Multimedia Industry. Frankfurt: Lang.
  • Büchel, B./Probst, G./Prange, C./Rüling, C.(1998). International Joint Venture Management.
    New York. Chichester. Singapore: Wiley.
  • Von Schorlemer, G./Posluschny, P./Prange, C. (1998). KostenmanagementmitFallstudienaus
    der Unternehmensberatung. Wiesbaden: Gabler [in German].
  • Büchel, B./Probst, G./Prange, C./Rüling, C. (1997). Joint Venture Management – AusKooperationenlernen.
    Bern: Haupt[in German]


  • LiPuma, J./Prange, C. (2015). Institutional Impact on Small Ventures – Differences
    between Developed and Emerging Market Economies. In: Newbert, Scott L., ed. Small
    Business in a Global Economy: Creating and Managing Successful Organizations, 2
    volumes (Santa Barbara, CA: Praeger, 2015).
  • Prange, C. / Mayrhofer, U. (2014) Strategic Alliances and Joint Ventures. Wiley
    Encyclopedia of Management 3rd edition, Vol. 6: International Management.
  • Mayrhofer, U. / Prange, C. (2014). Multinational Enterprises. Wiley Encyclopedia
    of Management 3rd edition, Vol. 6: International Management.
  • Prange, C. (2013). Market Overview Taiwan. Encyclopedia of Emerging Markets. Cengage
  • Prange, C. (2010). International Ambidexterity – An Extant Challenge for Business
    Professors? In: Stadler, L./Schmitt, A./Klarner, P./Straub, Th. (Eds.): More than
    Bricks in the Wall: Organizational Perspectives for Sustainable Success. Gabler:
    Wiesbaden, 157-166.
  • Prange, C. (2009). Strategic Alliance Capability: Bringing the Individual back into
    Inter-organizational Research. In: Jemielniak, D./Kozminski, L. (Eds.): Handbook
    of Research on Knowledge-Intensive Organizations. Information Science Reference,
    IGI Global: Hershey, Pennsylvania, 394-413.
  • Prange, C. (2004) : How Good are „Good“ News? – Insights into the Communication
    of Strategic Innovations. [German Title: Wie gut sind „gute“ Nachrichten? – ErkenntnissezurKommunikationstrategischerInnovationen].
    FACTS III, Fachbeiträge St. Pölten: Machtwert des Wissens – Wirtschaft und Forschung,
  • G. Maier, G./Prange, C./ L. von Rosenstil (2001): Psychological Perspective of Organizational
    Learning. In: Dierkes, M./BerthoinAntal, A./Child, J. Nonaka, I. (Eds.): Handbook
    of Organizational Learning and Knowledge. New York. Oxford University Press, 2001,
  • Prange, C. (1996). Organizational Learning – Desperately Seeking Theory? In: Easterby-Smith,
    M./Burgoyne, J./Araujo, L. (eds.): Organizational Learning and the Learning Organization.
    London. Sage, 23-43.
  • Prange, C. (1996). Aprendizagemorganizacional: desesperadamenteembusca de teorias?
    In: Easterby-Smith, M; Burgoyne, J.; Araújo, L. Aprendizagemorganizacional e organização
    de aprendizagem: desenvolvimentonateoria e naprática. São Paulo: Atlas, 2001.