ZHENG Xin_Tongji SEM ZHENG Xin_Tongji SEM
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Associate Professor

Department: Marketing(Proposed)





  •    Sept.,2002 - Mar.,2007 School of Economics & Management, Tongji University
  •    Masters/PhD, major in business administration enterprise management
  •    Sept.,1999 - Jul.,2001 School of Journalism, Fudan University, Minor in Journalism
  •    Sept.,1998 - Jul. 2002 School of Communication and Art, Tongji University, Bachelor of Arts, major in advertising

Working as a College Professor

  •    Jul.,2007 – Now, Associate Professor, Master’s Supervisor in Department of Business Administration School of Economics & Management, Tongji University
  •    Jun.,2015 – Now, Director of Tongji University-IBM Big Data Analysis and Technology Center

Entrepreneurship and Practical Experience

  •    Founded Haistand Consulting Management Co., Ltd, serving as the general manager
  •    Founded Chexie Network Technology Co., Ltd, serving as the chairman
  •    Founded Zhongdiao Information Technology Co., Ltd(91 survey.com), serving as the chairman
  •    Invested in an automotive E-commerce platform Chefeng Network(Ichefeng.com) as angel investor, now ichefeng.com can sales over 8000 cars every month
  •    Served as the expert consultants in exhibition and event plan for Pudong New Area Government, hosted and took charge of the 11th, 12th and the 13th     Five-Year Exhibition and Event Plan

2006 - Present

  •    Member of Planning Committee of the Chinese Association of Productivity Science

2014 - Present

  •    Director of Zhongguancun Automotive Big Data Committee of Big Data Industry Alliance

Overseas Experience

  •    A Short-Term Scholar in Stanford University and the Chinese University of Hong Kong
  •    Visited Harvard University, MIT, Yale university, Princeton university, Columbia University, University of Pennsylvania for short-term academic exchanges


  •    Customer behavior, CRM
  •    WOM, Product Recommendations over the Internet driven by Big Data
  •    Network development and planning
  •    automotive marketing and channel management
  •    Channel relationship, Cross-border incentive management
  •    Big data and precision marketing, customer relationship management
  •    Automotive E-commerce, service marketing 

Sponsored Research Projects

  •    National Natural Science Foundation of China Surface Project: Product Customer Needs Investigation Model and Product Innovation Management Optimization Strategy Based On Big Data. 71572129. Principal Investigator: Zheng Xin. Jan.,2016--Dec.,2019
  •    National Natural Science Foundation of China for Young Scholars Project: The Influencing Mechanism and Empirical Analysis of Cross-border synergy incentives to the Salesmen Performance and Channel Loyalty-Based on the Channel Relationship Perspective, 71202033. Principal Investigator: Zheng Xin. Jan.,2013--Dec.,2015
  •    Shanghai Philosophy and Social Science Fund Project: Cross-border Coordination Incentive Driven Channel Relationship Management Model and Empirical Research. EGL002. Principal Investigator: Zheng Xin,2013
  •    SGM Planning and Consulting Project: HR Incentive and Management of Shanghai General Motors Dealers Based on the Integrating System. Principal Investigator: Zheng Xin 2011--Present.
  •    Shanghai General Motors Chevrolet Malibu Digital Merchandising IPad Development Project. Principal Investigator: Zheng Xin Dec.,2011--Feb.,2012.

Selected Publications

  •    Pudong New Area 12th Five-Year Exhibition and Event Plan.
  •    Research of Countermeasures for Shanghai Seven Industries Cluster Effect Improvement
  •    Xin Yu, Zheng Xin. Data Driven and Customer Life Cycle Theory - Analysis of the Automobile Industry as an Example, Henan Social Sciences, 2014
  •    Xin Yu, Zheng Xin, Ye Minghai. Research on the impact of Organizational study ability to knowledge innovation, Jianghuai Tribune, 2014(1).
  •    Xin Yu, Ye Minghai, Zheng Xin. The Study on the Cooperation Strategy Between Auto Manufacturer and Dealers based on evolutionary games theory. The 3rd International Conference on Information Sciences and Interaction Sciences [EI,20104113281408 ]


  •    2006 - Present
  •    Member of Planning Committee of the Chinese Association of Productivity Science
  •    2014 - Present
  •    Director of Zhongguancun Automotive Big Data Committee of Big Data Industry Alliance
  •    In 2011, guided the students through the third session of the national college students' "innovation, creativity, entrepreneurship "e-commerce competition. The team came the second among all the 5000 participating teams, and was awarded the Best Directing Teacher.
  •    In 2010, was awarded the third prize for Shanghai Government Decision-making Consulting Project Achievements.