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YU Xiubao
YU Xiubao

Associate Professor

Position: Assistant Dean

Department: Innovation and Strategy (Proposed)



  •    1999: Ph.D. in Management Science, The University of Queensland, Australia
  •    1988: Master in Business Management, China University of Mining and Technology
  •    1984: Bachelor in Business Management, China University of Mining and Technology

Teaching Positions

  •   Oct.,1998 - Now: Associate Professor, School of Economics and Management, Tongji University
  •  Jul.,1986 - Dec.,1993: Lecturer, Business Administration Department, Shandong Institute of Mining and Technology, Taian, Shandong,

Consulting and Management Activities

  •    2011: Deputy Head, the review group of demonstration enterprise of National Security
  •    Corporate Training featuring topic of "strategic management” for the following groups:
  •   2005: Mid- and upper- management in the Architectural design companies
  •   2005: Senior executives, the branch companies of Lujiazui Corporation
  •   2004: the senior management of more than 20 companies in Jiangyin
  •   2003: Mid- and upper- management in the subsidiary branch companies of China Electric Power Group Corporation
  •   2004: Senior corporate executives, Henan Petroleum Group Co.

International Experience

  •   Oct.,2011, The 4th Eduniversal World Convention, Keynote speech (in English): “Third Hand" - economic changes and future business school education
  •   Jul.,2011 - Aug.,2011, Marquette Universit, Milwaukee, Wisconsin, Visiting Professor
  •   Aug.,2011, participated in the U.S. Department of Energy IAC Director meeting, Niagara City, USA
  •   Oct.,2010, The University of Haifa in Israel, Visiting Professor
  •   2009 - Now, "Research methods" lecture series, Doctor of Business Administration students, Grenoble, France, the Ecole De Management, Visiting Professor
  •   1994 - 1998, University of Queensland, Australia Graduate School of Management, PhD student


  •    Strategic Management
  •    Knowledge and Technology Management
  •    Safety Management


  •    Courses Taught in English:
    •      Strategic Management, IMBA, international students (master classes, undergraduate classes at Tongji SEM
    •      "Writing Presentation Skills", SIMBA
    •      "Strategic Management in China”
  •   University of Haifa in Israel EMBA, 2010
  •   Marquette University School of Management International Business Master's, 2011 Summer School


  •   Graham Jackson, YU Xiubao. MATTEL TOYS – Made In China (case), Asia Case Research Center (08/388C), The University of Hong Kong, 2008

Sponsored Research Projects

  •   5-3 KPI design for middle managers at No 17 China Metallurgy Co. Ltd.”, Company project, project head, March- Aug., 2010
  •   Business Strategies for Economic Recession, Power generation machinery manufacturer, Shanghai electricity Group, company fund, project head, 2008
  •   Strategies for Development and competitive advantages for Jiangxi Telecom, 2008
  •   Strategic plan for YanFan, company fund, in charge of strategic planning, 2007
  •   9.State,Provincial and other Governmental Research Projects
  •   “Diffusion model of cutting-age energy saving technology in large Chinese state firms”, funded by US Energy Foundation, USA, project head, Jul.,2010- Jun.,2011

Selected Publications

  •   Xiubao Yu, Jie Yan, Dimitris Assimakopoulos. Case Study: Case analysis of imitative innovation in Chinese manufacturing SMEs: Products, features, barriers and competences for transition, International Journal of Information Management, V35, Issue 4, pp520-525, 2015.
  •   Xiubao Yu & Qin Xu, Problem solving case teaching method: an active learning approach, educational research and teaching reform papers (editor includes Qinsong Ruan and so on. Tsinghua University press. Aug., 2015
  •   Steven Si & Xuibao Yu & Aiqi Wu & Shouming Chen & Song Chen & Yiyi Su, Entrepreneurship and poverty reduction: A case study of Yiwu, China, Asia Pacific Journal of Management, Volume 32, Issue 1, pp 119-143, Mar.,2015
  •   Steven Si, YU Xiubao, Shouming Chen, Song Chen and Yiyi Su. “Entrepreneurship and poverty reduction: A case study of Yiwu, China”, Asia Pacific Journal of Management. (SSCI), 2014.
  •   YU Xiubao, He Dingchao. Key elements of B-safety culture for high risk industry, China Safety Science journal, Vol 21, No 12, p9-16 (in Chinese), 2011

  •    2009 - now:Reviewer, European Academy of Management Conferences (EURAM)
  •   Mitsubishi Elevator Award, Tongji University, 2007
  •   Shanghai Yucai Award, Shanghai Municipal Education Commission and Shanghai Education Development Foundation, 2007
  •   Mitsubishi Teaching Award, Tongji University, 2005
  •   Outstanding Thesis Supervision Award, Tongji University, 2000, 2004
  •   Yung Wing Technology in Education Award , Yung Wing Educational Foundation, United Technologies Corporation, 2002
  •   Excellent teaching Award, TF & JY SHAO Foundation, SEM Tongji, 2001