朗科科技：在专利战火中成长
案例中心
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2017-12-06
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2017-12-06
作 者：李清海，周建，于峰
案例名称：朗科科技：在专利战火中成长
案 例 库：中国管理案例分享中心
入库时间：2017
备 注：2017年“百优”
摘 要：朗科科技是闪存盘的技术和市场先驱者，但其产品不仅被国内小厂模仿和“山寨”，还面临着国内和海外巨头的激烈竞争，朗科尝试利用拥有的专利捍卫其商业利益，并把专利许可作为重要的利润来源。然而，朗科的举措引发了竞争者的强烈反弹，对手们的专利无效请求等反制和打击接踵而至。在这种动态竞争下，朗科运用正确而恰当的策略在专利战中占据竞争优势，从而实现了企业的发展目标。
