商业地产转型发展路在何方？——共享办公背后的服务升级

作        者：臧漫丹，张贝宁，王虹燕

案例名称：商业地产转型发展路在何方？——共享办公背后的服务升级

案  例  库：中国管理案例共享中心

入库时间：2018

摘        要： 优客工场是共享经济践行者。2017年年末，优客工场完成了C轮融资，估值近90亿，成为共享办公领域的独角兽。然而在初创阶段，优客工场不仅面临着国内共享办公创业实践的种种挑战，还面临着国内相关业态的激烈竞争。优客工场基于共享价值理论，以共享办公为流量入口，面向入驻企业提供企业服务的资源撮合和共享平台。尤其重视社群和共享的价值，通过内部入驻企业的社群反应和外部共享服务体系，成功搭建优客工场的生态布局和产业链延伸，实现服务全方位升级，从而形成了企业的核心竞争力。本案例按照时间顺序描写了优客工场的创业发展过程，结合我国共享办公的发展背景和现状，探讨优客工场作为共享办公企业在国内获得成功的关键，引导读者对我国商业地产发展模式的转变和共享办公模式的成功做出深入思考。

Abstract:    UCOMMUNE is a shared economic practitioner. At the end of 2017, UCOMMUNE completed the C round of financing with a valuation of nearly 9 billion and became a unicorn in the shared office space. However, in the initial stage, UCOMMUNE not only faced with the challenges of the pioneering practice of sharing office work in the country, but also faced the fierce competition in the related domestic formats. Based on the theory of shared value, UCOMMUNE takes a shared office as a traffic entrance and provides resource matching and sharing platform for enterprises that provide enterprises with services. With particular emphasis on the value of the community and sharing, through the community response and external sharing service system of the settled enterprises, the ecological layout and extension of the industrial chain of UCOMMUNE was successfully established to realize the all-round upgrade of the service so as to form the core competitiveness of the enterprise. This case describes the process of pioneering the development of UCOMMUNE in chronological order. Based on the background and current situation of the development of the shared office in our country, it discusses the key to the success of UCOMMUNE as a shared office enterprise in China and guides readers to the transformation of the development mode of commercial real estate in China. And share the success of the office model to make in-depth thinking.