Teaching Positions

• ,2000－Now: School of Economics and Management, Tongji University

Consulting and Management Activities

• ,1983－Feb.,1991: Design Institute of Taiyuan Iron and Steel (Group) Co.

RESEARCH FIELD

• Business Management
• Marketing

TEACHING INTERESTS

• Business Management
• Marketing

Sponsored Research Projects

• “Survey on consumer markets in Shanghai”, 2010
• “Evaluation index, strategic plan and supporting policy of low-carbon economy”, 2009－2012
• “Special plan on cogeneration of Houma power station”, 2008
• “Special plan on cogeneration of Shuiwei Town in Shanxi”, 2008
• “Inspiration of adjustment of industrial structure in Rash Er to Shanxi Province”, Decision Consultation Subject of Shanxi Province,2007
• “Inspiration of adjustment of industrial structure in Rash Er to Shanxi Province”, Decision Consultation Subject of Shanxi Province,Aug.,2006
• “Research on Management of Real Estate in Shanghai”, Real Estate Transaction Center of Shanghai, 2006
• “Public training base equipment industry training project commissioned research“ Vocation Training Guidance Center of Labor Bureau in Shanghai, 2005
• “Empirical research on evolution perspective of enterprise’s revolution”, 2002
• “Research on control mode of enterprise group” Shanghai Electric Group, participation, 2001
• “Comparative study on enterprise convergent management model“, Rikyo University, participation, 1999
• “Research on development of automobile industry in Asia”, Sakushin Gakuin University, participation,1998

Selected Publications

• “Comprehensive Model for Evaluating Search Engine Marketing Effect”, Fourth International Conference on Business Intelligence and Financial Engineering, 2011.
• “Analysis and Inspiration of Japanese second-hand car market”, China Logistics & Purchasing,May.,2008
• “Analysis and Inspiration of Institutional evolution of American Car’s Circulation and Development”, Market Weekly, Oct.,2008
• “MARKETING”, edited by Sizong Wu, Tsinghua University Press, Participation, 2008
• “Education Research and Teaching Reform Thesis”, associate editor, Tongji University Press, Oct.,2007

...

• 2007, “Inspiration of adjustment of industrial structure in Rash Er to Shanxi Province”, Third Price at China's Development Research Award
• 2006, Shanghai Mitsubishi Elevator's Teaching Prize