Marketing

There are 15 faculty members in the Department of Marketing, including 5 professors, 5 associate professors and 5 lecturers.

The Department of Marketing aims to cultivate international academic talents who master marketing theory and create new marketing knowledge, as well as senior management talents with both marketing knowledge and practical ability.  In the field of scientific research, the main research directions are strategic marketing, big data marketing, consumer behaviors, and marketing quantification. The research papers have been published in the top international academic journals: Production and Operations Management, Journal of Marketing, Journal of Applied Psychology, etc. It has undertaken many research projects from the National Natural Science Foundation of China and won many research awards such as the Shanghai Decision-making Consulting Research Achievement Award.