LIU Yanling
Lecturer
Department: Marketing
+86-21-65981621
liuyl_arrow@163.com
- 1999 – 2004, Master and Ph. D., School of Economics and Management, Tongji University
- 1995 – 1999, Bachelor, Tongji University
Teaching Positions
- 2004-Now, School of Economics and Management, Tongji University
International Experience
- Oct.,2005-Dec.,2005, Visiting Scholar, Hochschule Furtwangen
RESEARCH FIELD
- Marketing
- Consumer Behavior
TEACHING INTERESTS
- Marketing
- Consumer Behavior
Selected Publications
- Yuan Mingshun, Liu Yanling, et al. Market Research and Prediction (3rd Edition), Beijing: Tsinghua University Press, 2020
- Liu Yanling. Automobile E- Commerce (2nd Edition), Beijing: China Machine Press, 2019
- Liu Yanling, Dong Li. An Empirical Study on Influencing Factors of Consumer Behavior of Engineering Insurance, Economic Press China, Dec.,2014 (in Chinese)
- Liu Yanling, Dong Li. Design and Implementation of an International Railway Intelligent Dispatcher Management Information System, International Conference Proceedings, 2014. (EI Compendex)
- Liu Yanling. An Empirical Study on Influencing Factors of Consumer Behavior of Engineering Insurance. International Conference of Production and Operation Management, 2012.
- Liu Yanling, Dong Li. A Quantitative Study on Influencing Factors of Engineering Insurance Demand, Journal of Lanzhou Jiaotong University, 2011(4) (in Chinese)
- Wang yijun, Liu Yanling, CHEN Ying. Marketing Planning, China Renmin University Press, 2011 (in Chinese)
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