LIU Yanling_Tongji SEM LIU Yanling_Tongji SEM
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LIU Yanling
LIU Yanling

Lecturer

Department: Marketing

+86-21-65981621

liuyl_arrow@163.com

  • 1999 – 2004, Master and Ph. D., School of Economics and Management, Tongji University
  • 1995 – 1999, Bachelor, Tongji University

Teaching Positions

  • 2004-Now, School of Economics and Management, Tongji University

International Experience

  • Oct.,2005-Dec.,2005, Visiting Scholar, Hochschule Furtwangen

RESEARCH FIELD

  • Marketing
  • Consumer Behavior

TEACHING INTERESTS

  • Marketing
  • Consumer Behavior

Selected Publications

  • Yuan Mingshun, Liu Yanling, et al. Market Research and Prediction (3rd Edition), Beijing: Tsinghua University Press, 2020
  • Liu Yanling. Automobile E- Commerce (2nd Edition), Beijing: China Machine Press, 2019
  • Liu Yanling, Dong Li. An Empirical Study on Influencing Factors of Consumer Behavior of Engineering Insurance, Economic Press China, Dec.,2014 (in Chinese)
  • Liu Yanling, Dong Li. Design and Implementation of an International Railway Intelligent Dispatcher Management Information System, International Conference Proceedings, 2014. (EI Compendex)
  • Liu Yanling. An Empirical Study on Influencing Factors of Consumer Behavior of Engineering Insurance. International Conference of Production and Operation Management, 2012.
  • Liu Yanling, Dong Li. A Quantitative Study on Influencing Factors of Engineering Insurance Demand, Journal of Lanzhou Jiaotong University, 2011(4) (in Chinese)
  • Wang yijun, Liu Yanling, CHEN Ying. Marketing Planning, China Renmin University Press, 2011 (in Chinese)

X Thank you for your interest in Master of Global Management, Tongji University!