TONG Chunyang_Tongji SEM TONG Chunyang_Tongji SEM
Home > By Name > Professor > TONG Chunyang
TONG Chunyang
TONG Chunyang

Professor

Department:Marketing

+86-21-65981473

 tongchunyang@tongji.edu.cn

  • Ph.D. Marshall School of Business, University of Southern California, 2007
  • B. S, M.S., Electric Engineering, Huazhong Univ. of Science and Technology, 1996

Professional Experience:

  • 2015--now: Professor, departmental chair, Tongji University
  • 2010-2015 Associate Professor, Shanghai University of Finance and Economics
  • 2007-2010 Assistant Professor, Shanghai University of Finance and Economics.
  • 2006-2007 Lecturer, Marshall School of Business, Univ. of Southern California.
  • 1996-2000 Engineer, Central China State Power Grid Co.

Teaching Activities:

Undergraduate Program: Operations Management; Microeconomics; Big Data Marketing

MBA Program: Operations Management and Supply Chain Management;

Master and Ph.D. Program: Stochastic Modelling and Data Analysis

Teaching Interests: Operations Management, Service Operations,Supply Chain Management, Technology and Innovation Management, Chinese Market

Research Interests: Service Innovation and Operations, Supply Chain,Revenue Management

Published Papers:

  • “Payment Models to Coordinate Healthcare Providers with Limited Accountability” , forthcoming at Manufacturing and Service Operations Management (MSOM)
  • “Incentivized actions in Freemium Games”, forthcoming at Manufacturing and Service Operations Management (MSOM)
  • “Dynamic Stable Supplier Coalitions and Invariance in Assembly Systems with Commodity Components” (with M. Nagarajan and G. Sosic), Operations Research 2019, 67(5): 1269-1282.
  • “Pricing Diagnosis-based Services When Customers Exhibit Sunk Cost Bias” (with G. Kong and S.Rajagopalan) Production and Operations Management, VOL. 27, NO. 7, July 2018
  • C. Tong, M. Nagarajan, Y. Cheng “Operational Impact of Service Innovations in Multi-step Service Systems” Production and Operations Management,Vol. 25, No. 5, 2016, pp. 833-848
  • C. Tong and S. Rajagopalan, “Pricing and Operational Performance of Discretionary Service”, Production and Operations Management Vol. 23, No. 4, April 2014, pp. 689–703
  • C. Tong, “Pricing Schemes for Congestion-prone Service Facilities”, Operations Research Letters, 40(2012) 498-502
  • S. Dasu and C. Tong(corresponding author), “Dynamic Pricing when Consumers Are Strategic: Analysis of Posted and Contingent Pricing Schemes”, European Journal of Operational Research, 204(2010) 662-671
  • C. Tong, “Order Postponement of New Products in a Supply Chain”, Operations Research Letters 38 (2010) 97-103
  • H. Chen, C. Tong, L. Bai,” The Lenovo Dual Model”, Harvard Business Review (China Edition), January, 2009

Research Grants:

1) “Managing Healthcare Operations for a referral-based system under limited resources” National Science Foundation of China (No. 71772137, 2018.1—2021.12), Principle Investigator

2)“Researches on service quality based on service time” National Natural Science Foundation of China (No. 71372043, 2014.1-2017.12),Principle Investigator

Membership in Professional Societies

INFORMS, MSOM, POMS

Service Activities:

Referee for: Management Science, MSOM, Production and Operations Management, European Journal of Operational Research, Naval Research Logistics, IIE Transaction

X Thank you for your interest in Master of Global Management, Tongji University!