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TONG Chunyang
TONG Chunyang

Professor

Department:Marketing

+86-21-65981473

 tongchunyang@tongji.edu.cn

  • Ph.D. Marshall School of Business, University of Southern California, 2007
  • B. S, M.S., Electric Engineering, Huazhong Univ. of Science and Technology, 1996

Professional Experience:

  • 2015--now: Professor, departmental chair, Tongji University
  • 2010-2015 Associate Professor, Shanghai University of Finance and Economics
  • 2007-2010 Assistant Professor, Shanghai University of Finance and Economics.
  • 2006-2007 Lecturer, Marshall School of Business, Univ. of Southern California.
  • 1996-2000 Engineer, Central China State Power Grid Co.

Teaching Activities:

Undergraduate Program:  Big Data Marketing; Operations Management; Microeconomics

MBA Program:  Operations Management and Supply Chain Management

Master and Ph.D. Program: Stochastic Modelling and Data Analysis

Teaching Interests:Operations Management, Service Operations,Supply Chain Management,  Technology and Innovation Management, Chinese Market

Research Interests:Healthcare Service Innovation and Operations, Supply Chain Management,Revenue Management

Published Papers:

  • X. Cao, S. Rajagopalan, C. Tong*(2024), Impact of vertical integration in a referral-based healthcare system”, Omega, 123, Feb 2024, 102998
  • L. Wang, Tong, Z. Yang (2023). Linking CIO-CMO Communication and Product Innovation via Virtual Customer Environment Engagement: A Moderated Mediation Study, British Journal of Management,Vol. 34, 259-279
  • Hezarkhani, M. Nagarajan, C. Tong(2022). Towards Servitization: Optimal Design of Uptime-Guarantee Maintenance Contract, Production and Operations Management, 31,3806-3822
  • Rajagopalan, C.Tong(2022). Payment Models to Coordinate Healthcare Providers with Limited Accountability. Manufacturing & Service Operations Management, 24(1): 600-616
  • Sheng, C. Ryan, M. Nagarajan, Y. Cheng, C. Tong(2022), Incentivized actions in Freemium Games, Manufacturing and Service Operations Management (MSOM) 24(1):256-274
  • Rajagopalan, C.Tong(2021). Payment models to coordinate healthcare providers: extension to risk-averse providers, Operations Research Letter, 49: 326-232
  • Nagarajan, G. Sosic, C. Tong(2019). Dynamic Stable Supplier Coalitions and Invariance in Assembly Systems with Commodity Components, Operations Research, 67(5): 1269-1282.
  • Kong, S.Rajagopalan, C. Tong (2018). Pricing Diagnosis-based Services When Customers Exhibit Sunk Cost Bias, Production and Operations Management, 27(7): 1303-1319
  • Tong, M. Nagarajan, Y. Cheng (2016). Operational Impact of Service Innovations in Multi-step Service Systems, Production and Operations Management:25(5): 833-848
  • Tong and S. Rajagopalan (2014). Pricing and Operational Performance of   Discretionary Service, Production and Operations Management 23(4): 689–703
  • Tong(2012). Pricing Schemes for Congestion-prone Service Facilities, Operations Research Letters, 40: 498-502
  • Dasu and C. Tong(2010). Dynamic Pricing when Consumers Are Strategic: Analysis of Posted and Contingent Pricing Schemes, European Journal of Operational Research, 204: 662-671
  • Tong(2010). Order Postponement of New Products in a Supply Chain, Operations Research Letters 38: 97-103
  • Chen, C. Tong, L. Bai,” The Lenovo Dual Model”, Harvard Business Review (China Edition), January, 2009

Research Grants:

  • “Data-driven Researches on the Healthcare Policies and Dynamic Optimization”, Major Program of the National Natural Science Foundation of China (No.72495133, 2025.1-2029.12), Principal Investigator.
  • “Impacts of Healthcare Integration on the system efficiency” , National Science Foundations of China (No. 72172104, 2022.1—2025.12) , Principal Investigator
  • “Managing Healthcare Operations for a referral-based system under limited resources” National Science Foundation of China (No. 71772137, 2018.1—2021.12), Principal Investigator
  • “Researches on service quality based on service time” , National Natural Science Foundation of China (No. 71372043, 2014.1-2017.12),Principle Investigator

Membership in Professional Societies

INFORMS, MSOM, POMS

Service Activities:

Referee for: Management Science, MSOM, Production and Operations Management, European Journal of Operational Research, Naval Research Logistics, IIE Transaction

Academic Service:

Departmental Chair, SEM Tongji University;

Associate Editor for MSOM (2021-)

X Thank you for your interest in Master of Global Management, Tongji University!