HOW TO SOLVE THE EQUILIBRIUM PROBLEM

案例名称：HOW TO SOLVE THE EQUILIBRIUM PROBLEM

作者：闫淑敏，向晨，周林腾

案  例  库：IVEY(毅伟)

入库时间：2019.11

Abstract: Zhang Tian founded Nashwork in July 2013 in Beijing and developed it into the largest coworking space company in China by focusing on rapid expansion and internal growth. Nashwork received Aroundfinancing, which was followed by B-round financing one year later, before a series of problems surfaced inthe basic operations of the company. By 2017, after three rough years building its customer base and occupancy, the main problem facing Nashwork was its dated and incompatible internal operations system.Tian had to resolve issues with the company’s organizational structure, staff, and skill sets to support the company’s strategic transformation.