宸证公司：备受推崇的OKR为何水土不服

作        者：刘珊,闫淑敏,胡敏

案例名称：宸证公司：备受推崇的OKR为何水土不服

案  例  库：中国工商管理国际案例库

入库时间：2021年8月

摘        要：本案例主要描述了宸证公司从没有绩效管理体系到2018年初引入OKR作为绩效管理工具之后企业的得与失。同时拥有传统的实体销售部门和新兴的电子商务部门，新老结构并存的组织结构给宸证公司的绩效管理带来很大的挑战。OKR经过1年多的实施运用，宸证公司在绩效管理上出现了一些争议，大家开始对使用OKR的初心表示疑惑。如何让企业在后续的发展中继续保持竞争力，以及提高员工的主动性和创造性，帮助员工和企业共同成长，是宸证公司在绩效管理改革中需要关注的问题。

Abstract:This case mainly describes the gains and losses of Chenzheng Company after it introduced OKR as a performance management tool at the beginning of 2018 from no performance management system. At the same time, it has the traditional physical sales department and the emerging e-commerce department. The organizational structure of the coexistence of old and new structures brings great challenges to the performance management of The Company. After more than one year of implementation and application of OKR, some disputes appeared in Performance management of Chenzheng Company, and people began to question the original intention of using OKR. How to keep the competitiveness of the enterprise in the subsequent development, improve the initiative and creativity of employees, and help employees and the enterprise grow together are the problems that the company needs to pay attention to in the performance management reform.