Jerome BON

Jerome BON

博士、教授,市场营销系(筹)

研究领域:工商管理

  • PhD,Université Aix-Marseille, Doctor in Management Science
  • PhD Université Paris IX – Dauphine[EeJB1]
  • ESSEC Diploma

RESEARCH INTEREST    Topics

    • Consumer Behavior
    • Marketing
    • Marketing Strategy
    • Pricing

Industries

    • Public Sector
    • Tourism & Food Industry

Geographical area

    • Europe
    • Asia

CURRENT RESEARCH

    • Consumer Behavior
    • Marketing of Public Organisations
    • Pricing Strategies

Management Activities

  • Currently academic reviewer EQUIS and EPAS, EFMD
  • 2007-2009 Director for Asia, CCIP Education Division
  • President of the Board, CFVG
  • Deputy Director General, ESCP-EAP
  • Executive Dean,ESCP
  • Dean of Faculty, ESCP
  • Founder and Director of the Executive MBA, ESCP,
  • CEO Agriouest
  • Dean of Faculty, ESCP
  • Associate Dean for Research, ESCP
  • President, French Association of Business Schools
  • President, French Marketing Association
  • Member of the editorial committe Recherche et Applications en Marketing, Politiques et Management public
 

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