Time: Oct. 26-27, 2017
Venue: Room 402, Tongji Building A

Speakers:

Robert W. Palmatier
Professor of Marketing
John C. Narver Endowed Professor in Business Administration
Research Director of the Center for Sales and Marketing Strategy
Foster School of Business, University of Washington

Editor-in-Chief Journal of the Academy of Marketing Science
Area Editor for the Journal of Marketing
Research Director for Center of Sales and Marketing Strategy

Eric (Er) Fang

Professor of Business Administration and James F. Towey Faculty Fellow

College of Business in Business at Illinois

Outlines:

Day 1: Seminar on Marketing Strategy Research

08:15 ~ 9:45         Research stream presentation on relationship marketing (by Prof. Robert Palmatier)

09:45~10:00        Tea break and free communications

10:00~11:30         Research stream presentation on innovation (by Prof. Eric Fang)

11:30~13:00        Working Lunch and free communications

13:15~15:40         Designing and Implementing an Effective Research Program in Marketing Strategy (by Prof. Robert Palmatier)

15:40~16:00        Tea break and free communications

16:00~18:30         Methodology for Strategy Research (by Prof. Eric Fang)

18:30                    Network Reception

Day 2: Research Workshop on Marketing Strategy Research

08:15 ~ 8:45         Linking the Global Sales and Marketing Strategy Institute to Tongji (by Prof. Robert Palmatier)

08:45~TBD           Project presentations by attendees (15 to 20 minutes per person)

TBD-TBD              1-on-1 meetings with Eric and Rob on data opportunities and high potential projects

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