题目: 众筹如一场说服：简单与好感的效用

演讲人: 吴思斌 教授

时间: 2019年7月4日 9:30-11:30

地点: 同济大厦A楼 208 教室

讲座摘要:

Based on elaboration likelihood perspective, we predict that linguistic cues (non-verbal and verbal) and project founders’ likable characteristics exert positive influence on crowdfunding success. Analyses on data collected from Kickstarter and an online survey support our prediction. Simple language and founders’ likability are found to be related with crowdfunding effectiveness.

演讲人简历：

Sibin Wu is Professor and Department Chair of Management at the University of Texas Rio Grande Valley. He earned his PhD from the University of Wisconsin-Milwaukee School of Business Administration in 2004. His current research interests include strategic decision making, international entrepreneurship, and behaviors of nascent entrepreneurs. His works have appeared in journals such as the Academy of Management Journal, Information and Management, Journal of Business Research, International Business Review, and Management and Organization Review. Dr. Wu is currently serving as the associate editor of the journal, Business Research Quarterly (Impact factor, 3.25). At the annual conference held by the United States Associate of Small Business and Entrepreneurship in 2015, Professor Wu was the recipient of the John Jack Award.