邱烨

邱烨

博士、副教授,管理高等研究院

+86-21-65982339

yqiu@tongji.edu.cn

研究兴趣:博弈论,定价策略,广告策略等

  • 2007-2011 南京大学 经济学 学士学位
  • 2011-2013 美国伦斯勒理工学院 工商管理 硕士学位
  • 2013-2018 美国德克萨斯大学达拉斯分校 管理科学(市场营销方向) 博士学位

Journal Publications (Chronological, alphabetical)

  • Ruitong Wang, Ye Qiu* (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.0338
  • Ye Qiu, Ram C. Rao (2023) Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? Marketing Science 
  • Ye Qiu, Ram C. Rao (2020). Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites.  Marketing Science 39(4):743-762

Selected Working Papers

  • “Benefit from Your Competitors: Franchise Service and Online Competition, with Wenzheng Mao and Ying-Ju Chen, Revise and Resubmit at Manufacturing & Service Operations Management

Research Projects

  • 多渠道广告投放时序:广告排序策略对品牌销售和顾客购买的影响研究,国家自然科学基金青年基金项目,主持人:邱烨, 2020.1-2022.12
  • 基于产品销售和客户购买行为研究广告渠道排序机制对营销效果的影响,上海市浦江人才奖励计划,主持人:邱烨,2019.11-2021.10
  • Fellow, Marketing Science Doctoral Consortium, Emory University, 2014
  • Fellow, Marketing Science Doctoral Consortium, Fudan University, 2016
  • Nominee, Student Teaching Award, The University of Texas at Dallas, School of Management, 2017
  • The University of Texas at Dallas Ph.D. Scholarship, 2011-2018
 

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