PUBLISHED PAPERS

• Ruitong Wang, Ye Qiu* (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.0338
• Wang, R., Zhu, Y., & John, G. (2022). Prominent Retailer and Intrabrand Competition. Journal of Marketing Research, 59(3), 517-533.
• Wang R, Liaukonyte J, Kaiser HM. Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness to Pay by Consumer Body Mass Index. Agricultural and Resource Economics Review. 2018;47(1):1-31.

RESEARCH FUND 

• 互联网流量聚集对产品设计与定价的影响机理. 国家自然科学基金青年项目. 主持，2023- 2024
• 流量时代的企业产品设计与平台监管：基于消费者搜索的视角. 上海市浦江人才计划. 主持，2022-2025

Carlson School Dissertation Fellowship 2018
AMA Sheth Doctoral Consortium Fellow 2018
Lieberman Teaching Award 2017
PhD Student Excellence in Teaching Award 2017
Haring Symposium Fellow 2017
The Henrickson Award, Marketing Department, Carlson School of Management 2016
Carlson School Doctoral Fellowship 2014-2019