教学：
研究生教学《营销专题研究》

已发表论文：
1. Sun, Yixia, Xuehua Wang*, Joandrea Hoegg, and Darren W. Dahl (2023), “How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective,” Journal of Marketing Research, 60(4), 646-664. (UTD24)

2. Qin, Yao and Xuehua Wang* (2023), “Power Distance Belief and the Desire for Uniqueness,” Journal of Business Research, 160, 113766. (SSCI; 共同一作)

3. Cai, Yuanyuan* and Xuehua Wang* (2023), “Perceived Unfairness Increases Desire for Unique Products: The Role of Need for Social Status,” Psychology & Marketing, 40(3), 469-483. (SSCI; 共同一作)

4. Wang, Xuehua, Yixia Sun*, and Thomas Kramer (2021), “Ritualistic Consumption Decreases Loneliness by Increasing Meaning,” Journal of Marketing Research, 58(2), 282-298. (UTD24)

5. Wang, Xuehua, Xiaoyu Wang, Jing Lei, and Mike Chen-ho Chao* (2021), “The Clothes That Make You Eat Healthy: The Impact of Clothes Style on Food Choice,” Journal of Business Research, 132, 787-799. (SSCI)

6. Zhao, Haichuan*, Xuehua Wang*, and Lan Jiang (2021), “To Purchase or to Remove? Online Shopping Cart Warning Pop-up messages Can Polarize Liking and Purchase Intention,” Journal of Business Research,132, 813-836. (SSCI; 共同一作)

7. Wang, Xuehua and Chen-Ho Chao* (2020), “Nostalgia Decreases Green Consumption: The Mediating Role of Past Orientation,” BRQ-Business Research Quarterly, 23(4), 270-284. (SSCI)

8. Wang, Xuehua, Hean Tat Keh, and Chen-Ho Chao* (2018), “Nostalgia and Consumer Preference for Indulgent Foods: The Role of Social Connectedness,” International Journal of Consumer Studies, 42(3), 316-326. (SSCI)

9. Wang, Xuehua*, Xiaoyu Wang, Xiang Fang, and Qingyun Jiang (2018), “Power Distance Belief and Brand Personality Evaluations,” Journal of Business Research, 84(March), 89-99. (SSCI)

10. Wang, Xuehua*, Cheris W. C. Chow, and Chung Leung Luk (2013), “Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?” Psychology & Marketing, 30(10), 918-933. (SSCI)

11. Li, Yongqiang*, Xuehua Wang, Lily Huang, and Xuan Bai (2013), “How Does Entrepreneurs’ Social Capital Hinder New Business Development? A Relational Embeddedness Perspective,” Journal of Business Research, 66(12), 2418-2424. (SSCI)

12. Wang, Xuehua* and Zhilin Yang (2013), “Inter-firm Opportunism: A Meta-Analytic Review and Assessment of Its Antecedents and Effect on Performance,” Journal of Business & Industrial Marketing, 28(2), 137-146. (SSCI)

13. Wang, Xuehua* (2011), “The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions,” Journal of Service Research, 14(2), 149-163. (SSCI)

14. Nie, Rui*, Weiguo Zhong, Meihua Zhou, Weidong Jiang, and Xuehua Wang (2011), “A Bittersweet Phenomenon: The Internal Structure, Functional Mechanism, and Effect of Guanxi on Firm Performance,” Industrial Marketing Management, 40(4), 540-549. (SSCI)

15. Wang, Xuehua* (2011), “The Effect of Inconsistent Word-of-Mouth during the Service Encounter on Service Quality and Purchase Intention,” Journal of Services Marketing, 25(4), 252-259. (SSCI)

16. Li, Yongqiang, Xuehua Wang and Zhilin Yang* (2011), “The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence in Emerging Economies: Evidence from China’s Auto Industry,” Journal of Global Marketing, 24(1), 58-68. (SSCI)

17. Wang, Xuehua* and Zhilin Yang (2010), “The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image,” Journal of Global Marketing, 23(3), 177-188. (SSCI)

18. Wang, Xuehua*, Zhilin Yang, and Ning Rong Liu (2009), “The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence from the Chinese Mainland’s Automobile Market,” Journal of Global Marketing, 22(3), 199-215. (SSCI)

19. Wang, Xuehua* and Zhilin Yang (2008), “Does Country-of-Origin Matter in the Relationship between Brand Personality and Purchase Intention? Evidence from China’s Auto Industry,” International Marketing Review, 25(4), 441-457. (SSCI)

20. Zhuang, Guijun*, Xuehua Wang, Lianxi Zhou, and Nan Zhou (2008), “Asymmetric Effects of Brand Origin Confusion: Evidence from the Emerging Market of China,” International Marketing Review, 25(4), 458-474. (SSCI)

21. Wang, Xuehua* and Zhilin Yang (2008), “A Meta-Analysis of Effect Sizes in International Marketing Experiments,” International Marketing Review, 25(3), 276-291. (SSCI)

22. Yang, Zhilin*, Xuehua Wang, and Chenting Su (2006), “A Review of Research Methodologies in International Business,” International Business Review, 15(6), 601-617. (SSCI)

完成及在研项目：
1. 国家自然科学基金委面上项目，“仪式感对消费心理和行为的影响研究”，71772108, 2018-01至2021-12，结题, 主持。
2. 国家自然科学基金委青年项目，“消费者奉承行为对双态度、再购买倾向以及自尊的影响研究”，71302077, 2014-01至2016-12, 结题，主持。

《营销科学学报》/《Journal of Marketing Science》编委
中国管理现代化研究会营销管理专业委员会常务理事
中国高等院校市场学研究会理事
营销科学与创新大会学术委员会委员

2023年上海市第十六届哲学社会科学优秀成果奖一等奖