• Zhang, Y. Charles and Norbert Schwarz (in press). Feeling crowded: Temporary space limitations  affect perceptions of the spaciousness of unrelated objects. Anthropos.
• Lin, Ying, Y. Charles Zhang, and Daphna Oyserman (2022), Seeing Meaning Even When None  Exists: Collectivism Increases Belief in Empty Claims, Journal of Personality and Social Psychology,  122(3), 351–366.
• Zhang, Y. Charles (2021), Communication-based Attribute Inference, Journal of Consumer  Psychology, 31(2), 342-9.
• Zhang, Y. Charles and Norbert Schwarz (2020), Truth from familiar turns of phrase: Word and  number collocations in the corpus of language influence acceptance of novel claims, Journal of  Experimental Social Psychology, 90.
• Batra, Rajeev, Y. Charles Zhang, Nilüfer Z. Aydinoğlu and Fred M. Feinberg (2017), Positioning  Multi-Country Brands: The Impact of Variation in Cultural Values and Competitive Set, Journal  of Marketing Research, 54(6), 914-31.
• Huang, Yunhui and Y. Charles Zhang (2016), The Out of Stock (OOS) Effect on Choice Shares of  Available Options, Journal of Retailing, 92, 13-24. (Equal authorship).
• Zhang, Y. Charles and Norbert Schwarz (2013), The Power of Precise Numbers: A Conversational  Logic Analysis, Journal of Experimental Social Psychology, 49, 5, 944-6.
• Zhang, Y. Charles and Norbert Schwarz (2012), How and Why One Year Differs from 365 Days: A  Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions,  Journal of Consumer Research, 39, 2, 248-59.

Ad hoc reviewer:

• Journal of Personality and Social Psychology
• Journal of Consumer Research
• Psychological Science
• Journal of Experimental Psychology: General
• Journal of Consumer Psychology
• Organizational Behavior and Human Decision Processes
• Journal of the Association for Consumer  Research
• Journal of Retailing
• Marketing Letters
• Behavioral Science and Policy
• International Journal of  Emerging Markets
• Annual Conference of the Society for Judgment and Decision Making