演讲人: Professor Stephen Zhang, Baylor University
时间：2025年6月5日（周四）14：00
地点：同济大厦A楼505
演讲摘要：
Why do some organizations rapidly gain strategic momentum in turbulent environments while others, despite similar resources or intent, stall? Strategic Affordance Theory (SAT) addresses this puzzle by reframing strategy as the harnessing of affordances—action-enabling environmental features that emerge from actor–environment interactions. Unlike resource-based views (RBV) focusing on internal assets, dynamic capabilities emphasizing reconfiguration, institutional theories centered on legitimacy, or Austrian economics prioritizing alertness, SAT uniquely explains how environments afford differential traction for strategic action before capabilities mature. SAT offers a novel lens for understanding strategic initiatives by predicting early traction and guiding strategic pivots to advance both theory and practice.
在充满不确定性的环境中，为何有些组织能够迅速启动战略行动、形成动能，而另一些即使拥有相似资源与战略意图却原地踏步？战略可供性理论（Strategic Affordance Theory, 简称SAT）为这一关键现象提供了新的解释路径。
SAT将战略定义为一种“借势而行”的过程，强调企业如何识别并利用可供性——即源自行为者与环境互动中、能够促进行动的环境特征。不同于聚焦内部资源的资源基础观（RBV）、强调能力重构的动态能力理论、关注制度合法性的制度理论，或以警觉性为核心的奥地利经济学，SAT独特地揭示了：在组织能力尚未完全成熟之际，外部环境已可能为企业行动提供不对称的牵引与助力。
这一理论为理解战略举措提供了全新视角，既可预测哪些战略更可能获得早期动能，也能指导企业如何在动态环境中做出有效转向，实现理论与实践的深度融合。
演讲嘉宾简介：
Stephen X. Zhang is the Mannes Chair Professor of Entrepreneurship at Baylor University. His research examines how entrepreneurs and executives impact their businesses under uncertainty. His work appears in top entrepreneurship journals (Entrepreneurship Theory and Practice; Journal of Business Venturing) and management journals (Academy of Management Journal; Strategic Management Journal). He has secured over US$1.5 million in basic research grants and US$4 million in applied research funding across multiple countries. Before entering academia, he worked in multiple industries and founded several startups.
Stephen X. Zhang现任美国贝勒大学（Baylor University）创业学Mannes讲座教授。他的研究聚焦于在高度不确定的环境中，创业者与高管如何塑造企业的战略与运营轨迹。他的学术成果发表于国际顶级创业学期刊（Entrepreneurship Theory and Practice；Journal of Business Venturing）及管理学权威期刊（Academy of Management Journal；Strategic Management Journal）。他已在多个国家获得超过150万美元的基础研究资助与逾400万美元的应用研究经费。在投身学术之前，他曾创办数家初创企业。
