创新与战略系（筹）学术讨论会

题目: A Social Influence View of the Internationalization of Cultural Product

演讲人: Dr Xinli Huang, The University of Sheffield

时间：2025年6月19日 15:30

地点：同济大厦A楼505教室

演讲摘要：

A thriving international cultural industry fuels the expansion of the global creative economy. Yet, what drives the international diffusion and performance of cultural products? This study adopts a social influence perspective to examine the international performance of film exports, addressing a critical gap in existing research that often isolates social influences without considering their (in)congruence. Given the subjective nature of cultural products and their vulnerability to multiple influences across global value chains, we theorize and empirically test the effects of congruence and incongruence between supply-side and demand-side social influences on films’ international performance. Analyzing 1,676 U.S. films released between 2009 and 2018, our findings reveal that congruence between supply-side and demand-side social influences significantly enhances a film’s appeal, credibility, and international success. Moreover, this effect is amplified by two key moderators across global value chains, namely, upstream home-country adoption of social media promotion and downstream host-country press freedom. This study contributes to the understanding of the social influence view within global value chains by highlighting the importance of supply-demand congruence and the contextual factors that shape their effectiveness in driving the international performance of cultural products.

演讲嘉宾简介：

黄欣丽博士，助理教授，目前任职于英国谢菲尔德大学（The University of Sheffield）战略企业管理与国际商务系。此前，她在维也纳经济管理大学（Vienna University of Economics and Business, WU）任教。她于2021年在澳大利亚西澳大学（The University of Western Australia）获得管理学博士学位，并先后并先后在对外经济贸易大学（University of Business and Economics, UIBE）取得管理学硕士及学士学位。

黄欣丽博士的研究领域包括创意产业国际化，新兴市场国家企业扩张策略等。她获得了多项研究基金的支持。她的研究成果发表在多个知名学术期刊上，包括Journal of International Business Studies (UTD24, ABS:4*, ABDC:A*), Journal of Management (FT50, ABS:4*, ABDC:A*), Journal of World Business (ABS:4, ABDC:A*), Regional Studies (ABS:4, ABDC:A*), Public Administration Review (ABS:4*, ABDC:A), Management and Organization Review (ABS:3; ABDC: A), Journal of International Management (ABS: 3; ABDC:A) 等。她曾获得多项研究奖项，包括Academy of International Business (AIB) 和 Academy of Management (AOM) 的多项最佳论文提名。目前，她担任Chinese Management Studies副主编，同时为多家国际期刊提供匿名审稿服务。