Teaching Positions

•    Jul.,1996－Now: Lecturer, School of Economics and Management, Tongji University
•    Jul.,1996－Jun.,1999: Assistant Professor, School of Economics and Management, Tongji University
•    Jul.,1994－Jul.,1996: Assistant Professor, Shanghai Building Materials College

Consulting and Management Activities

•    Oct., 2014，Training program, Huangchengxiangfu Group.
•    Sept., 2012, Raining program, New World Corporation
•    Jun., 2012, Training program, Laofengxiang Co.
•    Mar., 2011, Training for management trainees, New World Corporation
•    Feb., 2007 － Dec., 2007, Training program, Shanghai Yongda Elevator Co.

International Experience

•    Feb., 2006－Jun.,2006, Visiting Professor, Kyung Hee University of Korea

RESEARCH FIELD& TEACHING INTERESTS

•    Marketing Management
•    Consumer Behavior

Sponsored Research Projects

•    Business plan of San Lin Shopping Mall for Yifeng Group, responsible for analyzing business trend, designing routines, and offering suggestions on introducing merchants into the center, Jun.,2011-Aug.,2011

Selected Publications

Papers

•    Theoretical probe into consumer’s attribution tendency of brand selection (In Chinese), Pricing Theory and Practice, 5, 75-76, 2010
•    Brand personality, Consumer actual self-concept and brand attitude (In Chinese), Commercial Research, 3, 37-41, 2010
•    The influence of brand preference on consumer regrets (In Chinese), Commercial Times, 3, 28-29, 2009
•    Capitalization of consumption: a new promotion method, Marketing Management Garden (In Chinese), 3,90-92, 2007
•    Transitional mode of Zhejiang private-enterprise clusters, Marketing Weekly (In Chinese), 3,39-41, 2007

Books

•    Yuan Mingshun，et al.. Regret and Compliant in the Case of Brand Choose: Based on Attribution Theory，Tshinghua University Press. 2015
•    Lei Yu, Mingshun Yuan and Minghai Ye. Marketing Research and Forecast (In Chinese), Tongji University Press,2014
•    Wu Sizong, Yuan Mingshun, et al.. Marketing Management (4rd version, in Chinese), Tshinghua University Press. 2012