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XIONG Guoyue
XIONG Guoyue

Associate Professor

Department: Marketing

Tutor for graduate



  •    Mar.,2003 – Jun.,2006, Ph.D., School of Economics and Management, Tongji University
  •    Sept.,2001 – Feb.,2003, Master, Department of Business Administration, Tongji University
  •    Sept.,1994 – Aug.,1998, Bachelor, Department of Computer Science and Engineering, Xi’an Jiaotong University

Teaching Positions

  •    Dec.,2012 - Now, Associate Professor, School of Economics and Management, Tongji University
  •    Jul.,2006 – Nov.,2012, Lecturer, School of Economics and Management, Tongji University
  •    Sept.,1998 – Aug.,2001, Assistant Professor, Jiangxi Science & Technology Normal University

Consulting and Management Activities

  •    Training of enterprises include Saint-Gobain Weber, Shanghai Yungtay Co.,Ltd.
  •    Shanghai Pret Composites Co.,Ltd.
  •    Ningbo Zhaobao Magnet Co., Ltd.
  •    Nanjing Lianxing Investment Management Co., Ltd. etc.
  •    Shanghai Shanshan Tech Co., Ltd.

International Experience

  •    Oct.,2004 – Dec.,2004: Ilmenau Technical University, Germany, International Cooperation


  •    Marketing
  •    Brand Planning
  •    E-Commerce


  •    Marketing
  •    Customer Relationship Management
  •    Brand Planning

 Sponsored Research Projects

  •   Research on feasibility of Internet Business Model in Planning and design industry, 2015
  •   Research on Intelligent life Management of Urban and Rural Communities - Intelligent Home as an example,2014
  •   Research on Management System Innovation of Zhongxuan Communication Group,2013
  •   Research on how to Promoting the Service Competence of Automobile Sales (SAIC Group) 2012
  •   Research on Formation mechanism and active control method of Valley Effect in Post Expo Era (Shanghai Social and Science Foundation), 2011
  •   Marketing strategy and development planning of Tianhong Group, 2010
  •   Research on buying behavior of Automobile Consumer in China (SAIC Group) 2006-2009
  •   Evaluation of China’s automobile Marketing Mode on the basis of SD (The National Natural Science Foundation)

Selected Publications


  •   Xiong Guoyue. Obfuscatable multi-recipient re-encryption for secure privacy-pre serving personal health record services.Technology and Health care (1): S139-S145(SCI), 2015
  •   Study on the System Dynamics Model of “Post Expo Effect”, Modern Management,Vol.2 No.6, 2014
  •   Xiong Guoyue. An Undetachable Threshold Digital Signature Scheme Based on Conic Curves. Applied Mathematics & Information Sciences, (2):823-828(SCI)2013
  •   Xiong Guoyue, Xiong Tong, Lin Hongji, Zhang Weichi. Impact of the Economic Downturn After the Event Effects, Prevention and Countermeasures: Take World Expo as An Example. Finance and Economy (6): 45-47 (in Chinese) , 2011
  •   Wu Sizong, Jie chao, Xiong guoyue. Study on the Impact Mechanism of Perceived Differentiation on Retail Customer Patronage and Payment Intention. Research on Economics and Management. (ISSN 1000-7636), 4: 86-95. 2011. [in Chinese]



  •    Chinese Marketing Association, director
  •    Shanghai Marketing Association, director
  •   Core Member of National Excellent Vidio Open Class:Development of Marketing in new era.
  •   Member of Marketing Teaching team which has been the Shanghai Excellent Course (Rank 5)
  •   Teaching competition of young teacher in Tongji University, 2nd Price winner;
  •   Weichai Power Scholarship
  •   Mitsubishi Elevator Scholarship;
  •   Third Price: Shanghai Industry Cluster Efficiency Study and its Implementation, the 7th Shanghai Decision Making Competition
X Thank you for your interest in Master of Global Management, Tongji University!