2024 ~ Present, Associate Professor in Marketing at Advanced Institute of Business (AIB), Tongji University

2018 ~ 2023, Assistant Professor in Marketing at Advanced Institute of Business (AIB), Tongji University

Journal Publications (Chronological, alphabetical)

• Ruitong Wang, Ye Qiu (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science 43(6):1168-1187.
• Ye Qiu, Ram C. Rao (2023) Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? Marketing Science 43(4):778-796.
• Ye Qiu, Ram C. Rao (2020). Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites. Marketing Science 39(4):743-762

Selected Working Papers

• “Benefit from Your Competitors: Franchise Service and Online Competition, with Wenzheng Mao and Ying-Ju Chen, Revise and Resubmit at Manufacturing & Service Operations Management

Working in Progress

•  Duopoly Competition in the Presence of Strategic Consumers with Budget Constraint
•  Endogenizing the Assignment of Prominence: the implications of default option

Invited Research Seminar

• “Who Benefits from Platform Entry if Multi-Agent Prices Signal Product Quality? , NYU Shanghai, China, 2021
• “Platform Entry and Merchant Profits under Quality Uncertainty: Multi-Agent Price Signaling”, Shanghai Jiao Tong University, China, 2021
• “Merchant and Platform: Pricing Strategy and Product Entry”, Nanjing University, China, 2019

Research Projects

• Research on the Impact of Artificial Intelligence Generated Content on the Behavioral Decisions and Competitive Strategies of Content Ecosystem Participants, Supported by the General Program of the NSFC, 1/2025~12/2028.
• Research on the Timing of Multi-channel Advertising Placement: The Impact of Advertising Ranking Strategies on Brand Sales and Customer Purchases, Supported by the Youth Fund Project of the NSFC, 1/2020~12/2022.
• Research on the Impact of Advertising Channel Ranking Mechanisms on Marketing Effectiveness Based on Product Sales and Customer Purchase Behavior, Supported by the Shanghai Pujiang Talent Award Program, 11/2019~10/2021.

AWARDS

• 2016, Fellow, Marketing Science Doctoral Consortium, Emory University
• 2014, Fellow, Marketing Science Doctoral Consortium, Fudan University
• 2017, Nominee, Student Teaching Award, The University of Texas at Dallas, School of Management
• 2011-2018, The University of Texas at Dallas Ph.D. Scholarship