QIU Ye_Tongji SEM QIU Ye

QIU Ye

Associate Professor, Advanced Institute of Business

+86 021 65982339

yqiu@tongji.edu.cn

RESEARCH INTERESTS

Substantive: Digital Marketing with emphasis on: Measuring response to Online Advertising, Analyzing Online Pricing strategies, Platform Design and Consumer Search

Methodology: Game Theory, Econometrics, Modeling Dynamics

EDUCATION EXPERIENCE TEACHING AND RESEARCH SERVICE AWARDS/RECOGNITION

2013-2018 Ph.D. in Management Science (Marketing Concentration) at The University of Texas at Dallas

2011-2013 MBA at Rensselaer Polytechnic Institute, Troy, NY

2007-2011 B.Econ at Nanjing University, Nanjing, China

Jun. 2018 ~ present, Assistant / Associate Professor in Marketing at Advanced Institute of Business (AIB), Tongji University

Journal Publications (Chronological, alphabetical)

Ruitong Wang, Ye Qiu (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science 43(6):1168-1187.
Ye Qiu, Ram C. Rao (2023) Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? Marketing Science 43(4):778-796.
Ye Qiu, Ram C. Rao (2020). Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites. Marketing Science 39(4):743-762

Selected Working Papers

“Benefit from Your Competitors: Franchise Service and Online Competition, with Wenzheng Mao and Ying-Ju Chen, Revise and Resubmit at Manufacturing & Service Operations Management

Working in Progress

Duopoly Competition in the Presence of Strategic Consumers with Budget Constraint
Endogenizing the Assignment of Prominence: the implications of default option

Invited Research Seminar

“Who Beneﬁts from Platform Entry if Multi-Agent Prices Signal Product Quality? , NYU Shanghai, China, 2021
“Platform Entry and Merchant Proﬁts under Quality Uncertainty: Multi-Agent Price Signaling”, Shanghai Jiao Tong University, China, 2021
“Merchant and Platform: Pricing Strategy and Product Entry”, Nanjing University, China, 2019

Research Projects

Research on the Impact of Artificial Intelligence Generated Content on the Behavioral Decisions and Competitive Strategies of Content Ecosystem Participants, Supported by the General Program of the NSFC, 1/2025~12/2028.
Research on the Timing of Multi-channel Advertising Placement: The Impact of Advertising Ranking Strategies on Brand Sales and Customer Purchases, Supported by the Youth Fund Project of the NSFC, 1/2020~12/2022.
Research on the Impact of Advertising Channel Ranking Mechanisms on Marketing Effectiveness Based on Product Sales and Customer Purchase Behavior, Supported by the Shanghai Pujiang Talent Award Program, 11/2019~10/2021.

AWARDS

2016, Fellow, Marketing Science Doctoral Consortium, Emory University
2014, Fellow, Marketing Science Doctoral Consortium, Fudan University
2017, Nominee, Student Teaching Award, The University of Texas at Dallas, School of Management
2011-2018, The University of Texas at Dallas Ph.D. Scholarship