Associate Professor, Advanced Institute of Business
+86 021 65982339
yqiu@tongji.edu.cn
RESEARCH INTERESTS
Substantive: Digital Marketing with emphasis on: Measuring response to Online Advertising, Analyzing Online Pricing strategies, Platform Design and Consumer Search
Methodology: Game Theory, Econometrics, Modeling Dynamics
2013-2018 Ph.D. in Management Science (Marketing Concentration) at The University of Texas at Dallas
2011-2013 MBA at Rensselaer Polytechnic Institute, Troy, NY
2007-2011 B.Econ at Nanjing University, Nanjing, China
2024 ~ Present, Associate Professor in Marketing at Advanced Institute of Business (AIB), Tongji University
2018 ~ 2023, Assistant Professor in Marketing at Advanced Institute of Business (AIB), Tongji University
Journal Publications (Chronological, alphabetical)
Selected Working Papers
Working in Progress
Invited Research Seminar
Research Projects
AWARDS
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