QIU Ye_Tongji SEM QIU Ye

QIU Ye

Assistant Professor, Advanced Institute of Business

+86 021 65982339

yqiu@tongji.edu.cn

RESEARCH INTERESTS

Substantive: Digital Marketing with emphasis on: Measuring response to Online Advertising, Analyzing Online Pricing strategies, Platform Design and Consumer Search

Methodology: Game Theory, Econometrics, Modeling Dynamics

EDUCATION EXPERIENCE TEACHING AND RESEARCH SERVICE AWARDS/RECOGNITION

Ph.D., Management Science (Marketing Concentration), The University of Texas at Dallas, 2013-2018

MBA, Rensselaer Polytechnic Institute, Troy, NY, 2011-2013

B.Econ, Nanjing University, Nanjing, China, 2007-2011

Jun. 2018 ~ present, Assistant Professor, Advanced Institute of Business (AIB), Tongji University

Refereed Journal Publications (Chronological, alphabetical)

Ye Qiu, Ram C. Rao; “Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites”, Marketing Science, 2020.

Refereed Conference Proceedings

“Online Cash Back Strategic Discounting to Limit Search”, INFORMS Marketing Science Conference, Fudan University, Shanghai, China, 2016
“The Effects of Supply Limits and “Sold Out” Messages on the Success of Daily Deals”, INFORMS Marketing Science Conference, Emory University, Atlanta, GA, 2014

Research Grant

'Multi-channel Advertising Sequence: the Impact of Channel Assignment Policies on Sales and Individual Purchase'，supported by National Natural Science Foundation of China (NSFC), 1/2020-12/2022.
基于产品销售和客户购买行为研究广告渠道排序机制对营销效果的影响, supported by Shanghai Pujiang Talent Progam，11/2019~10/2021.

Fellow, Marketing Science Doctoral Consortium, Emory University, 2014
Fellow, Marketing Science Doctoral Consortium, Fudan University, 2016
Nominee, Student Teaching Award, The University of Texas at Dallas, School of Management, 2017
The University of Texas at Dallas Ph.D. Scholarship, 2011-2018