Home > By Name > Associate Professor > QIU Ye
QIU Ye
QIU Ye

Associate Professor, Advanced Institute of Business

+86 021 65982339

yqiu@tongji.edu.cn

RESEARCH INTERESTS

Substantive: Digital Marketing with emphasis on: Measuring response to Online Advertising, Analyzing Online Pricing strategies, Platform Design and Consumer Search

Methodology: Game Theory, Econometrics, Modeling Dynamics

2013-2018 Ph.D. in Management Science (Marketing Concentration) at The University of Texas at Dallas

2011-2013 MBA at Rensselaer Polytechnic Institute, Troy, NY

2007-2011 B.Econ at Nanjing University, Nanjing, China

Jun. 2018 ~ present, Assistant / Associate Professor in Marketing at Advanced Institute of Business (AIB), Tongji University

Journal Publications (Chronological, alphabetical)

  • Ruitong Wang, Ye Qiu* (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.0338
  • Ye Qiu, Ram C. Rao (2023) Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? Marketing Science
  • Ye Qiu, Ram C. Rao (2020). Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites.  Marketing Science 39(4):743-762

Selected Working Papers

  • “Benefit from Your Competitors: Franchise Service and Online Competition, with Wenzheng Mao and Ying-Ju Chen, Revise and Resubmit at Manufacturing & Service Operations Management

Working in Progress

  •  Duopoly Competition in the Presence of Strategic Consumers with Budget Constraint
  •  Endogenizing the Assignment of Prominence: the implications of default option

Invited Research Seminar

  • “Who Benefits from Platform Entry if Multi-Agent Prices Signal Product Quality? , NYU Shanghai, China, 2021
  • “Platform Entry and Merchant Profits under Quality Uncertainty: Multi-Agent Price Signaling”, Shanghai Jiao Tong University, China, 2021
  • “Merchant and Platform: Pricing Strategy and Product Entry”, Nanjing University, China, 2019

AWARDS

  • 2016, Fellow, Marketing Science Doctoral Consortium, Emory University
  • 2014, Fellow, Marketing Science Doctoral Consortium, Fudan University
  • 2017, Nominee, Student Teaching Award, The University of Texas at Dallas, School of Management
  • 2011-2018, The University of Texas at Dallas Ph.D. Scholarship
X Thank you for your interest in Master of Global Management, Tongji University!