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Jerome Bon
Jerome Bon

Professor

PhD Advisor

Department: Organizational Management

Office Phone: +86-21-65981559

EDUCATION BACKGROUND

  • PhD, Management Science, Université Aix-Marseille, Marseille, France
  • Diploma, ESSEC
  • Bachelor, Université Paris IX – Dauphine, Paris, France

WORK EXPERIENCE

 

Consulting and Management Activities

  • Currently International Academic Member of the EQUIS Committee, EFMD
  • 2007-2009 Director for Asia, CCIP Education Division
  • 2007-2009 President of the Board, CFVG
  • 1999-2007 Deputy Director General, ESCP-EAP
  • 1998-1999 Executive Dean,ESCP
  • 1994-1998 Dean of Faculty, Group ESCP
  • 1993-1994 Founder and Director of the Executive MBA, Group ESCP,
  • 1988-1990 Dean of Faculty, Group ESCP
  • 1982-1986 Associate Dean for Research, Group ESCP
  • 1994-1996 President, French Association of Business Schools
  • 1994-1996 President, Association Française du Marketing
  • 1994-1996 Member of the Editorial Committees, Politiques et Management
  • Public and Recherche et Applications en Marketing

RESEARCH FIELD

  • Topics: Consumer Behavior, Marketing, Marketing Strategy, Pricing
  • Industries: Public Sector, Tourism & Food Industry
  • Geographical area: Asia

RESEARCH

 

Books

  • MARICOURT R. de, BON J., (1997), Marketing for engineers, tome IV, The engineer's business series, Tacis, 517 p.
  • DAYAN A., BON J., MICHON C., OLLIVIER A. et alii, (1992), Marketing, Collection PUF Fondamental, Presses Universitaires de France, Paris, 4e éd.,456 p.
  • TISSIER-DESBORDES E., BON J., MARICOURT R. de, (1991), Manuel de l'enseignant, ESCP-EAP Publication, Paris, Corrigé de l'ouvrage Le marketing en exercices, Presses Universitaires de France, 1990.
  • BON J., MARICOURT R. de, TISSIER-DESBORDES E., (1990), Marketing en exercices, Gestion, Presses Universitaires de France, Paris, 235 p.
  • BON J., MICHON C., OLLIVIER A., (1981), Influence de la publicitésur la durée de vie des marques, FondationJours de France pour la recherche en publicité, Paris, 263 p, Prix de la FondationJours de France.
  • BON J. (ed.), (1981), L'Etat et la publicité :Réglementation et campagnespubliques, FNEGE, Paris, 232 p.
  • BON J., LOUPPE A., (1980), Marketing des services publics :L'étude des besoins de la population, " Management Public ", Organisation, 204 p

Publications

  • BON J., JALLAT F., LE BORGNE C., (2001), "Contrats de service et discrimination tarifaire.", REVUE FRANCAISE DE GESTION, mars - avril - mai, n°133, pp 5-13, 9 p.
  • BON J., TISSIER-DESBORDES E., (2000), "Fidéliser les clients ?oui, mais...", REVUE FRANCAISE DE GESTION, janvierfévrier, n° 127, pp 52-60, 9 p.
  • BON J., CONDÉ-SALAZAR M., (1999), "Gestion de l'interface client et marketing du service public", REVUE FRANCAISE DU MARKETING, n° 171, pp 77-85, 9 p.
  • BON J., TISSIER-DESBORDES E., (1998), "La traque des tendances", LES ECHOS, novembre, L'Art du Management.
  • BON J., JALLAT F., (1997), "Guerre des prix et concurrence :uneanalyse en situation de criseéconomique", REVUE FRANÇAISE DU MARKETING, n°161, issue 1, pp 49-59, 11 p.
  • BON J., (1996), "Le marketing des services est-il un facteur de développement pour le Vietnam ?", OUVERTURE ECONOMIQUE, janvier, pp 55-59, 5 p.
  • BON J., JALLAT F., (1995), "Stratégiesinternationales de prix :Peut-on resister aux exportations parallèles?", DM DECISIONS MARKETING, Septembre-Décembre, pp 43-53, 11 p.
  • BON J., (1994), "Le management peut-ils'enseigner ?", LE FIGARO GRANDES ECOLES ET UNIVERSITES, 21 novembre, pp 2-2, 1 p.
  • BON J., (1992), "Promotion des ventes et services", BANQUE STRATEGIES, mai, n° 48, pp 11-14, 4 p.
  • BON J., (1991), "Le marketing des services", U.L.B. - V.U.B. / SOLVAY BUSINESS REVIEW, mars, pp 50-54, 5 p.
  • BON J., JALLAT F., (1991), "Les spécificités du marketing des services", BANQUE STRATEGIES, octobre, n° 77, pp 15-19, 5 p.
  • BON J., (1990), "Uneapproche marketing du réseau de la poste", BULLETIN DE L'IREPP, octobre, pp 50-53, 4 p.

 

Conference Proceedings

  • JALLAT F., BON J., (2002), "Pricing Revolutions in French Public Services: Service Contracts and Adverse Selection", Proceedings of the 5th Fordham University Pricing Conference, 2002, September 27-28, New York.
  • BON J., (1993), "Marketing Eco-Products", Proceedings of the Seminar on Strategic Environmental Plan for Efficient Business, Management of Technology Information Center School of Management, Asian Institute of Technology, Bangkok, 1993, Februar 22nd, Bangkok, Thailand, pp 8-20, 13 p.
  • BON J., (1985), "Analysis of the environment by government agencies: educational establishments", Proceedings of the strategies for institutions of higher education in a market economy, 1985, September 10th, Fribourg, Germany, 11 p.
  • BON J., (1985), "The market approach by non-commercial organizations: educational institutions", Proceedings of the strategies for institutions of higher education in a market economy, 1985, September 9th, Fribourg, Germany, 11 p.
  • BON J., (1983), "How does the non paying consumer buy?", Proceedings of the European Marketing Academy.

 

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