WANG Ruitong_Tongji SEM WANG Ruitong

WANG Ruitong

Associate Professor

Advanced Institute of Business

+86-21-65981341

wangruitong@tongji.edu.cn

Research Interest：

Substantive: Digital Marketing, Online Platform, Marketing Channel, Consumer Search, and Procurement
Methodology: Applied Game Theory, Econometric Model, and Experiment

EDUCATION EXPERIENCE TEACHING AND RESEARCH SERVICE AWARDS/RECOGNITION

2020 Ph.D. in Marketing, University of Minnesota

2014 M.S. in Applied Economics, Cornell University

2011 B.A. in Economics, Xiamen University

2020 ~ present, Assistant / Associate Professor at Advanced Institute of Business, Tongji University

PUBLISHED PAPERS

Ruitong Wang, Ye Qiu* (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science, 43(6):1168-1187.
Wang, R., Zhu, Y., & John, G. (2022). Prominent Retailer and Intrabrand Competition. Journal of Marketing Research, 59(3), 517-533.
Wang R, Liaukonyte J, Kaiser HM. Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness to Pay by Consumer Body Mass Index. Agricultural and Resource Economics Review. 2018;47(1):1-31.

RESEARCH FUND

Influence Mechanism of Internet Traffic Aggregation on Product Design and Pricing, Supported by the Youth Project of NSFC, 1/2023 – 12/2025.
Enterprise Product Design and Platform Regulation in the Traffic Era: From the Perspective of Consumer Search, Supported by Shanghai Pujiang Talent Program, 10/2022 - 9/2025.

AWARDS

Carlson School Dissertation Fellowship 2018

AMA Sheth Doctoral Consortium Fellow 2018

Lieberman Teaching Award 2017

PhD Student Excellence in Teaching Award 2017

Haring Symposium Fellow 2017

The Henrickson Award, Marketing Department, Carlson School of Management 2016

Carlson School Doctoral Fellowship 2014-2019