2024 – Present,  Associate Professor, Advanced Institute of Business, Tongji University

2021 – 2023, Assistant Professor, Advanced Institute of Business, Tongji University

2018 - 2021, Research Assistant Professor, School of Management, Sun Yat-sen University

2016 – 2018, Postdoctoral Fellow, City University of Hong Kong

Publications and Papers under Review (* corresponding author)

• Honglin Deng; , Weiquan Wang; , Kai H. Lim (2024) Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues. Information Systems Research 36(1):508-533. (UTD-24)
• Deng, Honglin; Wang, Weiquan; Li, Siyuan; and Lim, Kai H.. 2022. Can Positive Online Social Cues Always Reduce User Avoidance of Sponsored Search Results?, MIS Quarterly, (46: 1) pp.35-70. (UTD-24)
• Deng, Honglin; Wang, Weiquan; and Lim, Kai H.. 2022. Repairing Integrity-Based Trust Violations in Ascription Disputes for Potential E-Commerce Customers, MIS Quarterly, (46: 4) pp.1983-2014. (UTD-24)
• Liu, Yinghao; Xu, Xin; Jin, Yong; and Deng, Honglin*. 2023. Understanding the Digital Resilience of Physicians during the COVID-19 Pandemic: An Empirical Study, MIS Quarterly, (47: 1) pp.391-422.(UTD-24)
• Tao Liu, Weiquan Wang, Jingjun Xu, Hongdong Ding, Honglin Deng*: Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents. 2021, 34(7), pp. 1920-1948, Information Technology & People. (JCR-Q2)
• Liu Yi, Xie Kang, Deng Honglin. Data-Driven Product R&D Transformation: A Case Study from the Perspective of Organizational Routine Adaptive Change. Management World, 2020, 36(03): 164-183 (in Chinese).
• Zhu Guang, Deng Honglin*. Research on Prediction of Appointment No-Show Behavior in Hospital Outpatient Registration under the Background of Big Data. Medical Information, 2020, No. 11 (in Chinese).
• Xie Kang, Xiao Jinghua, Deng Honglin. Enterprise Strategic Scenario Modeling and Decision Analysis Driven by Digital Twin. China Informatization, 2019, (2): 7-13 (in Chinese).

Research Project

• Research on the Repair Mechanism of Online Trust Rifts among Potential Consumers Based on Attribution Disputes, Supported by General Program of NSFC, 1/2023~12/2026.
• Research on the Enhancement Mechanism of Social Attributes of Online Advertising on Advertising Effectiveness, Supported by the Youth Project of NSFC, 1/2020~12/2022.
• General Program of China Postdoctoral Science Foundation, Principal Investigator, Completed.
• Guangdong Overseas Young Postdoctoral Talent Introduction Project (Formerly "Pearl River Talent Plan" Overseas Young Talent Introduction Funding Project), 2020.

Ad Hoc Reviewer for Journals and International Conferences:

MIS Quarterly, Information & Management, Journal of Global Information Management, Information Technology & People, Electronic Commerce Research, ICIS