Journal of Marketing
Co-Editor Workshop

Research Success in A* Journals

Presented By

Prof. Robert W. Palmatier

9:30~11:00 Thursday 18^th April, 2019

@Room 309, Tongji Building A

Key takeaways:

1. Avoiding rejection and designing high-impact research
2. Increasing a paper’s contribution
3. How to identify and execute emerging-topic research
4. Positioning: Better story telling

About the Presenter:

• Editor for past 6 years at 3rd and 5th highest impact business journals (Journal of Marketing, Journal of Academic of Marketing Science)
• Processed over 2000 papers as editor
• 10th most productive scholar in marketing (top 4 UTD journals) from 2008 to 2017
• Highly cited researcher (top 1%) by Clarivate Analytics
• Nine global research awards and multiple Executive MBA teaching awards
• Founder and research director for Sales and Marketing Strategy (SAMS) Institute.
• Lead author on 6 books over past 3 years 2017- 2019
• Relationship Marketing in the Digital Age
• The Intelligent Marketer’s Guide to Data Privacy
•  Omnichannel Marketing Strategy
• Customer Engagement Marketing
• Marketing Strategy: Based on First Principles and Data Analytics
• Handbook of Customer Centricity: Strategies for Building a Customer-Centric Organization

Please scan the picture to register: