管理科学与工程系学术讲座
题目: 零售商提供共享服务时的策略设计
Strategic and Economic Implications When the Selling Firm Joins the Sharing Economy
演讲人: 吴志图(Chi To Daniel NG )教授，香港理工大学
时间:2019年7月30日上午10:00-11:00
地点:同济大厦A楼208教室
讲座摘要:
In traditional sharing economy, the peer-to-peer product sharing is among the consumers. Those consumers, who own some products but do not fully utilize them, may share their products with some renters who do not own the products in order to gain some profit. We consider a peer-to-peer product-sharing problem in which the selling firm also joins the sharing market. That is, the firm not only sells the products to the consumers, but also provides the products to the consumers for renting. In the model setting, there are two types of consumers, with high and low usage levels of the product respectively. Each consumermay (1) buy the product to become an owner, and rent it out when he/she does not use it; (2) not buy the product but be a renter to rent the product for usage; or (3) neither buy nor rent the product. We find that the firm will join the sharing market only when the proportion of high-usage consumers and the cost of joining are relatively low. When the firm can strategically decide the product quality, it is optimal for the firm to improve the product quality when it joins the sharing market. Moreover, we derive the results on how the selling price, selling quantity, sharing price, and the numbers of product owners and renters change when the firm joins the sharing market; and generate strategic and economic implications of the research findings.
Keywords: Sharing economy, peer-to-peer product sharing, pricing, quality
演讲嘉宾简介:
Prof. Chi To Daniel Ng（吴志图） obtained his BSc (Hons) in Mathematics from The University of Hong Kong, and his PhD in Operations Management from The Chinese University of Hong Kong. His research interests include scheduling and routing, inventory management, supply chain management, container repositioning, hotel logistics, energy sustainability, health care management, andbehavioural operations management.
Prof. Ng is Professor of the Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University. He is also Director of Logistics Research Centre, which promotes, facilitates and participates in all kinds of research related to logistics management.
Prof. Ng has published over 130 papers in prestigious international journals, such as Production and Operations Management, Naval Research Logistics, IEEE Transactions on Automatic Control, International Journal of Production Economics, European Journal of Operational Research, Journal of Scheduling, Journal of the Operational Research Society, Operations Research Letters, Computers and Operations Research, andDiscrete Applied Mathematics, among others. He is Editor of International Journal of Shipping and Transport Logistics; and Associate Editor ofAsia-Pacific Journal of Operations Research. Besides, he is ManagingGuest Editor of International Journal of Production Economics on the Special Issue“Behavioural Operations Management in the Multi-period Setting”.
