管理科学与工程系学术讲座

题目: Technology Specications and Production Timing in a

Co-Opetitive Supply Chain;

竞合供应链中的产品技术规范和上市时间决策

演讲人: 牛保庄，教授，华南理工大学

时间: 2020年7月31日上午10:00

参与方式: 线上ZOOM

会议号: 685 821 53029 会议密码: 523965

讲座摘要:

Motivated by Google’s technology regulation practice in Android device industry, we consider firms’ decisions on production timing in a co-opetitive supply chain comprising a manufacturer and an original equipment manufacturer (OEM), where the manufacturer acts as the OEM’s upstream contract manufacturer and downstream competitor. Demand is uncertain, and depends on the market acceptance of product features and design. If a firm decides to implement ex-post production strategy (PS), it can delay the production until the market acceptance of its product is realized. Otherwise, ex-ante production strategy (AS) is implemented and the early commitment value is enjoyed. We find that, in the co-opetitive supply chain, PS does not always benefit either the manufacturer or the OEM, because the value of market acceptance realization is diminished by competition and the effect of early commitment under AS. Further, firms’ decisions on production timing are influenced by their market acceptance uncertainty (MAU), which can be low if the product design fits the customers’ expectation well. Both firms choose PS when they are at the risk of high MAU, while only one of them chooses PS when their MAU are moderate or high. Interestingly, when the competition is intense, the manufacturer tends to choose PS, because it can benefit from both the realized market acceptance and OEM’s early commitment.

演讲嘉宾简介:

牛保庄，华南理工大学教授，博导，2018年国家优青。广东省政协委员。本、硕、博分别毕业于山东大学、华南理工大学和香港理工大学。目前已在运营管理领域发表顶级期刊论文10篇，包括MSOM 2篇，POM 5篇，TRB 3篇，另有38篇文章发表在EJOR, Omega等知名期刊。获第八届中国高等学校科学研究优秀成果奖（人文社会科学）二等奖、中国管理学青年奖，广东省哲学社会科学优秀成果二等奖、三等奖各一次，中国决策科学“青年科技奖”等多个奖项。培养的博士生毕业获聘海外名校教职，为华南地区首次。