题目: A Configurational Analysis of the Causes of Consumer Indirect Misbehaviors in Access‑Based Consumption

演讲人: 周中允，同济大学副教授、博导

时间：2021年1月13日 星期三12:00-13:00

地点：同济大厦A楼901会议室

演讲摘要：

Consumer indirect misbehavior in access-based consumption is a significant challenge for enterprises. The literature is in short of a deep understanding of the antecedent conditions of consumer indirect misbehavior in this context and limited by inconsistent findings, calling for developing a holistic and integrative theoretical framework. This study integrates three commonly used theoretical perspectives in the consumer misbehavior literature (i.e., deterrence, rational decision-making, and ethical decision-making) to present holistic archetypes of consumer indirect misbehavior formation. In accordance with this theoretical objective, we adopted an emerging approach for configurational analysis, i.e., fuzzy-set qualitative comparative analysis (fsQCA), to analyze the complex combinations of six influencing factors. We collected data using a scenario-based field survey of 264 experienced consumers of a popular bike-sharing service in China. The scenarios were developed based on relevant literature and a Delphi study. The fsQCA results reveal multiple configurations for high and low levels of consumer misbehavior intention. Specifically, perceived benefits and moral definition play important roles, while the effect of sanctions is highly dependent on other factors. These results lead us to derive three theoretical propositions for antecedent conditions leading to consumers’ indirect misbehavior intentions in access-based consumption. This study enriches our understanding of the causes of misbehavior and provides novel insights for management practitioners to take appropriate countermeasures.

演讲嘉宾简介：

周中允博士，同济大学副教授、博导，上海高校特聘教授。主要研究方向为数字创新与技术赋能，在FT-50期刊 Journal of Management Information Systems、Journal of Business Ethics，及Decision Support Systems、European Journal of Information Systems、Information & Management、《管理科学学报》等主流学术期刊发表（录用）论文20余篇，被引1100余次（谷歌学术）。现任 Information Technology & People（ABS-3）高级主编，Information Systems Journal（AIS-Basket，ABS-3）等三本SSCI期刊副主编，中国信息经济学会理事。