【Harvard Business Review】毛文峥等:当零工经济遇上极端高温(When Gig Work Meets Extreme Weather)
发布时间:11-28-24
Extreme weather events pose significant challenges for gig couriers, impacting their performance, income and health. Research with one food delivery platform in China showed that heat waves drive up order volumes for couriers, but also cause more delays and higher health costs. These couriers could end up working hard in heat for an entire summer and only make around $6 in extra money. Platform managers and policymakers should recognize the impact of extreme weather on gig economy and take preventive measures to meet user needs during heat waves, balancing operational efficiency with the health of the gig workers.
Extreme weather events from heat waves to hurricanes have been exacerbated by global warming. This is particularly bad news for outdoor workers like food delivery couriers. During extreme heat, couriers working for China’s Meituan, Spain’s Glovo, and India’s Swiggy rush to complete deliveries on time, struggling with delay penalties and significant health risks. What’s more, food couriers usually lack formal worker status, leaving them without essential labor protections.
Using data from one food delivery platform in China, we analyzed heat waves’ impact on gig couriers’ performance, income, and health. We observed that while heat waves drive up the order volume, they also result in more delays and disproportional health costs for these workers. Without proper intervention, this not only undermines couriers’ well-being but also erodes customer satisfaction and threatens the sustainable growth of delivery platforms.
Platform managers and policymakers should recognize the impact of extreme weather on gig economy and take preventive measures like optimizing the algorithms to meet both the needs of consumers and couriers. The goal is to balance operational efficiency with the health and safety of the gig workers who sustain these systems.
Understaffed Platforms and Overburdened Couriers
Food delivery platforms in China need to handle as many as 60 million orders every day. More than seven million delivery couriers are registered for this work. Such scale and complexity makes it very hard to quickly respond to surges in demand during a heat wave, forcing platforms to rely on existing food couriers to take on more orders and work longer hours in extreme heat.
We confirmed this hypothesis through our work with one food delivery platform in China, analyzing data from 2015 consisting of more than 580,000 orders and 1,272 gig couriers from two major Chinese cities, Shanghai and Hangzhou. This was a time when the on-demand food delivery industry was just beginning to gain traction in China. At that time, platforms primarily offered delivery services for a limited range of products, allowing us to focus on the delivery of food items during our research without the added complexity of multiple product types.
We found that, for the two hottest months (July and August), the average number of food orders per hour in each city increased as the temperature went up. A 5°C increase in temperature (9°F) led to 36 more orders each hour, corresponding to a 9.6% jump in the number of orders per hour. Then we used official heat indices from the U.S. National Weather Service to define a “heat wave,” which is when the temperature is considered “dangerous” or “extremely dangerous” for outdoor activities. We found that, when a heat wave was happening, the food couriers worked 6% longer than they did at normal temperatures. So, when customers no longer go to brick-and-mortar restaurants when it’s extremely hot outside and place more orders on food delivery platforms, the gig workers had to deal with the increased workload and getting exposed in dangerous temperatures for longer periods of time.
Although it is challenging to isolate the impact of heat hazard on food delivery couriers from more recent data, given the increasingly competitive environments where gig workers deliver a variety of products, along with consumers’ heightened dependency on delivery apps and couriers’ longer working hours, we suggest that the observed effects could be even more significant.
How Demand Surges Cause Problems for Both Couriers and Platforms
What do these findings mean for gig workers dashing to deliver food under a scorching sun? Despite the high demand, food couriers do not earn extra income proportional to their workload in extreme heat. While couriers working during heat waves saw a 9.1% jump in orders per hour, they also experienced a 21.8% increase in delays, as the increased orders tended to be spread out across different locations with varying demands. This increase in order variability, together with heavier utilization of individual food couriers, leads to more delays. Because the food couriers were penalized for late deliveries, they only made 8.6% more money every hour during heat waves — that’s about 1 CNY, or half the market price of a bottled mineral water.
Moreover, driven by extended working hours and heat exposure, food couriers faced health risks that far exceeded any additional income they earn during heat waves. Based on previous medical research, we concluded that couriers’ health costs could rise by 501 CNY ($70.30 USD) during the two months we studied. However, given their frequent delivery tasks in high temperatures and the limited access to insurance, the actual health costs could be more substantial, with this possibly representing just the lower bound. Compare that number to the extra earnings individual gig workers made in the heat: about 545 CNY, or $76.50 USD (to calculate this number, we used the extra hourly income 1 CNY x 8.8 hours/day x 62 days over the two months). The extra earnings barely cover that lower bound of the estimated health costs, which already represents the best-case scenario, assuming couriers have access to health insurance. Without such insurance, out-of-pocket payments could reach 11,204 CNY over the same period — more than 20 times the extra money an individual gig worker made in the heat.
These hidden health risks are often overlooked by gig workers, who are more likely to take on work during heat waves, as the prospect of immediate income is greater. In the long run, however, this could affect couriers’ engagement and well-being, leading to absenteeism and turnover that further challenge platform operations.
During extreme hot weather, increased demand can also mean increased order variability, which results in longer waiting times and more frequent delays. For example, our research indicated that the likelihood of delivery delays in Shanghai and Hangzhou increased almost 4 points when temperatures hit 35°C (95°F), reaching more than 1 delay in every 4 orders. The rate was less than 1 in 5 during milder conditions around 20°C (68°F).
Ultimately, it’s the platforms that have to pay in the end: Gig workers’ performance and delivery delays during heat waves can hurt customer satisfaction and affect future demand.
Implementing Better Strategies in Extreme Weather Events
Understanding these patterns is the first step: If platforms recognize how extreme heat impacts its delivery services, they could work to optimize route planning when a heat wave hits or deploy more experienced couriers who are familiar with the local environment and delivery process to reduce waiting time and control burdens on the average couriers.
In terms of route planning, the platforms could focus on adjusting algorithms to help gig couriers who have worked extended hours in the heat, prioritize routes that have more shaded areas or rest spots where they can replenish with essentials like water and food, provide protections or incentives in order to improve working conditions and performance, and remind couriers to take precautions against heatstroke. In addition, having more experienced couriers can achieve shorter delivery times, which can enhance the overall performance of the platform’s delivery service, making customers more inclined to use this food delivery service frequently.
For example, in China, Meituan set up mobile vans in high-risk cities like Shanghai, offering iced drinks, sunscreen, and raincoats to couriers. The Shanghai government has also established over 10,000 service stations to provide relief to couriers during heat waves. In New York City, Grubhub has partnered with e-bike rental platform JOCO to create indoor rest areas for couriers. They also provide gig workers with access to occupational accident insurance and an app called RapidSOS, which helps by sending location data in extreme weather emergencies during 911 calls. And in India, Zomato launched the Shelter Project, constructing rest spots with clean water, first aid, and other amenities for delivery agents.
Besides providing protections for gig couriers during heatwaves, platforms and governments need to come up with well-thought-through changes at the policy level, too. There’s mixed progress in this area. In 2022, Vietnam’s Grab App made an attempt to introduce a heat wave surcharge, but cancelled it later following concerns from a consumer watchdog. On the positive side, Singapore plans to put the Platform Workers Bill in place by 2025, which aims to offer work injury compensation and union-like representation.
In both domains — company-level and policy protections — more research will be needed to assess their effectiveness and broader impact on worker well-being, as well as the efficacy of their enforcement.
In summary, although gig couriers experienced increased demand during extreme heat, they faced more delays and significant health risks. As global warming intensifies, we are seeing more extreme weather events from heat waves to hurricanes. In face of these challenges, on-demand delivery platforms will have to balance operational efficiency and worker well-being. Additionally, policymakers must address the gaps in labor protections for gig workers. This dual approach will not only ensure a more resilient and equitable workforce, but also the long-term sustainability of the gig economy.
译文:
极端高温天气给外卖骑手带来了重大挑战,影响了他们的工作表现、收入以及健康状况。一项针对中国某外卖平台的研究表明,高温热浪天气会让骑手接到更多订单,但也导致配送延迟增加,同时健康风险显著上升。骑手可能在一个夏天的酷暑中辛勤工作,但额外收入却仅约6美元。平台管理者和政策制定者应重视极端天气对零工经济的影响,采取预防措施以满足用户需求,同时平衡运营效率与骑手健康之间的关系。
极端高温对外卖骑手的影响
随着全球变暖的加剧,高温热浪、飓风等极端天气事件变得更加频繁且严重。这对像外卖骑手这样的户外工作者而言尤为不利。每当酷暑来袭,骑手们需要在高温下争分夺秒地完成订单,与配送迟到所面临的罚款和高温引发的健康风险作斗争。在中国的美团、西班牙的Glovo和印度的Swiggy等外卖平台上,这种情形屡见不鲜。与此同时,由于骑手通常不具备正式员工身份,他们缺乏必要的劳动保护,这让问题更加复杂。
我们通过分析中国某外卖平台的数据,研究了高温热浪对骑手工作表现、收入及健康的影响。结果显示,尽管高温天气会带来更多订单,但也会导致更多的配送延迟以及骑手健康成本的上升。如果没有适当的干预措施,这不仅会损害骑手的身心健康,还可能削弱客户满意度,并威胁外卖平台的可持续发展。
平台管理者和政策制定者应认识到极端天气对共享经济的影响,并采取预防措施(例如优化算法)以同时满足消费者和骑手的需求。目标是在保障运营效率的同时,兼顾维系这些系统的共享经济劳动者的健康与安全。
订单激增但收入微薄
中国的外卖平台每天需要处理高达6000万单的订单,约有700万名骑手参与配送。如此庞大的运营规模和复杂性,使得平台在高温天气订单激增时难以及时应对,只能依赖现有骑手承担更多任务和延长工作时间。
我们的研究基于2015年的数据,分析了上海和杭州两地1272名骑手完成的58万多笔订单。这一时期正是中国外卖行业发展的初期,当时平台主要集中于食品配送,服务类别单一,避免了多种类别服务带来的复杂性,有助于我们关注高温的潜在影响。
研究发现,在7月和8月这两个最热的月份中,随着气温升高,每小时的订单量显著增加。具体而言,当气温上升5°C时,每小时平均订单量会增加36单,相当于增长了9.6%。我们根据美国国家气象局的热指数来定义“高温热浪天气”,在这种“高温热浪天气”下进行户外活动是“危险”或“极度危险”的。数据显示,在高温热浪期间,骑手的平均工作时长比平常增加了6%。
当顾客因为高温不愿外出就餐、转而使用外卖服务时,骑手不得不应对更高的工作量,同时长时间暴露在高温中。然而,尽管订单量的激增为骑手带来了9.1%的工作负荷增长,但收入增长却不成比例。在高温热浪天气下,由于订单分布更分散且需求多样化,延迟配送的情况更为常见,导致订单配送延迟率增长了21.8%。这些延迟不仅增加了骑手的负担,还因为罚款减少了他们的实际收入。研究发现,骑手每小时的额外收入仅增加约1元人民币,这甚至买不起一瓶矿泉水。
健康风险是另一个巨大隐患。骑手因延长工时和高温暴露而面临严重的健康问题。医学研究表明,在最热的两个月中,骑手的健康成本可能增加501元人民币。然而,考虑到骑手没有正式的员工身份,因此缺少医疗保险的覆盖,这种情况下的医疗开支可能高达11204元人民币。作为对比,两个月的高温天气给骑手带来的额外收入仅约为545元人民币。
骑手通常为了眼前的收入不得不选择在高温下工作,而忽视健康风险。长期来看,这种状况可能导致工作倦怠、缺勤和流失,从而进一步加剧平台的用工难题。
对平台和顾客体验的双重影响
高温带来的订单激增不仅加重了骑手的负担,也对平台的运营和顾客满意度构成挑战。研究显示,当气温升至35°C时,配送延迟的概率显著上升。在上海和杭州,35°C时的订单延迟率接近25%,而在较温和的20°C时,这一比例仅为20%。
配送延迟不仅损害了客户当时的服务体验,还可能影响客户未来的订单需求,进而对平台的长期发展造成负面影响。
应对极端高温的策略
了解高温天气对外卖骑手和平台运营的影响是应对挑战的第一步。平台可以采取以下措施以缓解高温天气的影响:
- 优化配送算法:为长时间暴露在高温中的骑手优先分配更短距离或更轻任务的订单;
- 规划休息区域:优先选择配送路线中包含遮阴或补给点的线路;
- 提供防护支持:发放水、食品、防晒霜以及降温设备,改善骑手的工作条件;
- 风险提醒:通过平台提示骑手注意高温中暑的风险,并鼓励适当休息。
例如,中国的美团在包括上海在内的高温城市部署了移动服务站,提供冰饮、防晒用品和雨具。上海市政府还设立了超过1万个服务点,为骑手提供避暑支持。纽约的Grubhub与e-bike租赁平台JOCO合作,为骑手提供室内休息场所,并为他们提供职业意外保险及高温紧急求助App。印度的Zomato则启动了“避难所计划”,为骑手建造休息站,提供干净饮水、急救物资等服务。
此外,政策层面的支持同样至关重要。虽然部分平台尝试引入高温附加费(如越南Grab),但消费者反对声音较大。而新加坡计划于2025年实施《平台工人法案》,为骑手提供工伤赔偿及集体谈判权,这是一项值得参考的政策创新。
总结
高温天气虽然为外卖骑手带来了更多订单,但也加剧了他们的健康风险和工作负担,而微薄的额外收入远不足以弥补这些成本。随着全球气候变化引发的极端天气愈加频繁,外卖平台和政策制定者需要共同努力,在提升运营效率的同时保护骑手的健康与权益。这种双管齐下的策略,不仅能确保零工经济的长远发展,也有助于打造更加公平和可持续的工作环境。
作者:卢峰(美国普渡大学Mitchell E. Daniels, Jr.商学院和里根斯特里夫医疗工程中心的教授)、葛润(上海财经大学公共经济与管理学院经济学助理教授)、毛文峥(同济大学经济与管理学院副教授)
来源:Harvard Business Review 2024-11-27