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SU Taoyong
SU Taoyong


Department: Innovation and Strategy


Su Taoyong, Doctor of Management, Professor, Doctoral Supervisor, Shanghai “Pujiang Talent” (2018), Shanghai “Shuguang Scholar” (2020), the person in charge of 2 National Natural Science Foundation projects, 4 provincial and ministerial projects, and more than 10 decision-making consulting projects for local governments and enterprises. A total of more than 60 papers have been published in excellent domestic and foreign journals, such as  “Journal of Business Ethics” (FT50), “International Journal of Entrepreneurial Behavior & Research”, “American Business Review”, “Journal of Intelligent Manufacturing”, “Fuzzy Optimization And Decision Making”, “Chinese Management Studies”, “Management Science”, “Forecast”, “Science Research”, and “China Soft Science” . A single paper has been cited up to 136 times.

In 2017, the second prize of the 11th Shanghai Decision Consultation Research Achievement Award and the second prize of Hebei Province Urban and Rural Planning and Design. In 2016, the Best Paper Award at the International Conference on Frontier Research of China Business (FBR). A number of completed research reports on urban industry development strategies have been adopted by the governments of Yingkou, Ningbo, Xingtai, Qinhuangdao and other places. Served as a reviewer for many SSCI/CSSCI journals at home and abroad. As an excellent reviewer for the excellent journal “Research and Development Management” in the field of innovation management in 2019 and 2020; as an evaluation expert for the Degree Center of the Ministry of Education, the Degree Center of the Shanghai Education Commission, and an evaluation expert for the soft science key projects of the “Science and Technology Innovation Action Plan” in Shanghai. Concurrently serving as independent director of Jiahua Energy, Action Education, Simba Technology and other companies.

  • 2005-2008: Ph.D. in Management, Tongji University
  • 1996-2000: Master in Management Engineering, Tongji University

Teaching Positions

  • 2008-2012: School of Economics and Management, Tongji University. Lecturer
  • 2012-2017: School of Economics and Management, Tongji University. Associate Professor
  • 2017.12-Now: School of Economics and Management, Tongji University. Professor

International Experience

  • 2018.07-2018.08: Visiting study in UBC University, Canada
  • 2015.04-2016.03: Visiting study in University of Texas-Pan American Campus, America
  • 2014.03-2014.04: Visiting study in Pawson School of Business Visiting Study, America
  • 2007-2008.03: Visiting study in TU Darmstadt, Germany


  • Corporate Strategy
  • Knowledge Sharing
  • Service Innovation
  • Industry Planning


  • Strategic Management
  • General Management
  • Business Simulation


Sponsored Research Projects

  • Network Formation, Evolution and its Effect on Performance in Service Innovation: A Perspective of Effectuation, supported by the National Natural Science Foundation of China, 2018/08-2022/12. (Project manager)
  • Research on Giving Full Play to the "Power Core" of Hongqiao Business District in the Hongqiao International Open Hub", Supported by Shanghai Municipal People's Government, 2021/3-2021/11. (Second person in charge)
  • Research on the Strategic Function Positioning and Space Platform Construction of West Port District of Qinhuangdao, supported by Qinghuangdao city, 2019/04-2019/10. (Second person in charge)
  • “Multi-level Network Mechanisms Of External Knowledge Sharing in Service Innovation: A Perspective Of Relational Embeddedness”, supported by the National Natural Science Foundation of China, 2014/09-2017/12. (Project manager)
  • “The potential value and development strategy of High speed Maglev technology in China”, funded by Ministry of Science and Technology of China, 2013/10-2015/05. (Project manager)
  • “An integrated hospital supply chain model based on ECR”, supported by the Humanities and Social Science Foundation of the Ministry of Education of China, 2011/01-2013/12. (Project manager)
  • “Transfer Process and Mechanism on University Intellectual Property Rights”, supported by Education and Social Science Research Program of Shanghai,2010/01-2012/12. (Project manager)
  • “The 12th-five-year-Development-Plan for Zhenhai new town, Ningbo City”, 2010/01-2010/09. (Project manager)

Selected Publications


  • Seeking Agreements While Appreciating Differences among Chinese New Ventures[J]. Strategic Change, 2021,30( 6): 551– 559.
  • Product Complexity and Strategic Alliance on Drug Approval[J]. American Business Review,2021,24(1):36-53.
  • Materialism, Social Stratification, and Ethics: Evidence from SME Owners in China[J]. International Journal of Entrepreneurial Behavior & Research,2019,25(3): 499-517.(SSCI)
  • Everyday-Life Business Deviance among Chinese SME Owners[J]. Journal of Business Ethics, 2019,155(4):1179-1194.(SSCI)
  • Performance Aspiration, Industrial Search and R&D Investment among Chinese Firms: Distinguishing Isomorphism and Differentiation Rationales[J]. Chinese Management Studies,2017,11(2):270-283. (SSCI)
  • A Multilevel Approach for Modelling Vehicle Routing Problem With Uncertain Travelling Time[J].Journal of Intelligent Manufacturing,2017,28(3): 683-688.(SCI)
  • Stability of Multi-dimensional Uncertain Differential Equation[J]. Soft Computing, 2016, 20(12): 4991-4998. (SCI)
  • How the Entrepreneur’s Symbols Affect Entrepreneurial Performances[J].International symposium of Frontier of Business Research in China,2016. (Best paper Award)
  • Uncertain Random Multilevel Programming with Application to Production Control Problem[J].Soft Computing,2015,19(6):1739-1746. (SCI)
  • Interaction Between Chinese Employees’ Traditionality and Leader-Member Exchange in Relation to Knowledge-Sharing Behaviors[J]. Social Behavior and Personality,2013,41(7):1071-1082 .(SSCI)
  • A Simulating Knowledge Dynamics in Innovation Networks for Knowledge-Intensive Industry in China[J].International Journal of Applied Mathematics and Statistics,2013,43:407-419.(EI)
  • Dynamic Traffic Distribution Model of Route Network Evacuation Time[J].Advances in Information and Service Sciences,2011,3(11): 435-442. (EI)


  • ENTERPRISE MANAGEMENT (The 4th Edition), China Higher Education Press, Published in 2010, Deputy Editor
  • 2020 "China. Practice. Management Forum" Outstanding Paper Award
  • 2020 Tongji University Teaching Achievement Award (Second Prize)
  • 2018 Shanghai MBA Excellent Dissertation Supervisor
  • 2018 Tongji University Siyuan Scholarship
  • 2017 The 11th Shanghai Decision Consulting Research Achievement Award (Second Prize)
  • 2017 Hebei Province Excellent Urban and Rural Planning and Design Award (Second Prize, Third Prize)
  • 2017 Tongji University Young Teacher Lecture Competition Awarded (Second Prize)
  • 2016 Best Paper Award at the International Conference of "Frontiers of China Business Administration Research" (one of three papers)
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