Professional Experience

• 2023—now: Assistant Research, Tongji University
• 2018-2021: Post-doctor, Zhejiang University, Supervisor Prof. Xinyue Zhou
• 2016-2023: Lecture, Master Tutor, Zhejiang University of Finance and Economics

International Experience

• 2014-2015: Joint Ph.D., University of Guelph, Supervisor Prof. Towhidul Islam
• 2018-2019: Visiting Scholar, University of Alberta, Supervisor Prof. Paul Messinger

Paper Published

• Hui Jiang, Paul Messinger, Yifei Liu, Zhibin Lu, Shuiqing Yang, Gang Li. Divergent versus relevant ads? How creative ads affect purchase intention for new products. Journal of Marketing Research, 2024, 61(2): 271-289.
• Hui Jiang, Kaichao Wang, Jiahui Bian, Yuangao Chen, Shuiqing Yang, Shasha Zhou, & Gang Li. Exchange versus communal: How brand relationship types affect brand extension evaluation. Journal of Relationship Marketing, 2024, 23(1): 47-75.
• Xinjia Tong, Yuangao Chen, Shasha Zhou, Shuiqing Yang, & Hui Jiang. Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation. Electronic Commerce Research and Applications, 2023, 62: 101334.
• Suli Wang, Hui Jiang, Kaichao Wang, Chuanmei Zhou, Jiahui Bian, Jianrong Yao, & Gang Li. When will government information be attractive? The effect of information features on the diffusion of government microblogs. Telematics and Informatics, 2023, 78: 101938, 1-12.
• Wangyan Jin, Yuangao Chen, Shuiqing Yang, Shasha Zhou, Hui Jiang, & June Wei. Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness. Journal of Retailing and Consumer Services, 2023, 74: 103398.
• Hui Jiang, Suli Wang, & Jianrong Yao. Structuration analysis of e-government studies: A bibliometric analysis based on knowledge maps. Journal of Information Science, 2022, 48(5): 676-685.
• Jianrong Yao, Zhongyi Wang, Lu Wang, Meng Liu, Hui Jiang, & Yuangao Chen. Novel hybrid ensemble credit scoring model with stacking-based noise detection and weight assignment. Expert Systems with Applications, 2022, 198: 1-12.
• Jianrong Yao, Zhongyi Wang, Lu Wang, Zhebin Zhang, Hui Jiang, & Surong Yan. A hybrid model with novel feature selection method and enhanced voting method for credit scoring. Journal of Intelligent & Fuzzy Systems, 2022, 42(3): 2565-2579.
• Lu Wang, Yuangao Chen, Hui Jiang, & Jianrong Yao. Imbalanced credit risk evaluation based on multiple sampling, multiple kernel fuzzy self-organizing map and local accuracy ensemble. Applied Soft Computing, 2020, 91, 106206: 1-13.
• Hui Jiang, Qingpu Zhang, & Yang Zhou. Dynamic creative interaction networks and team creativity evolution: A longitudinal study. Journal of Creative Behavior, 2018, 52(2): 168-196.
• Shuiqing Yang, Hui Jiang, Jianrong Yao, Yuangao Chen, & June Wei. Perceived values on mobile GMS continuance: A perspective from perceived integration and interactivity. Computers in Human Behavior, 2018, 89: 16-26.
• Hui Jiang & Qingpu Zhang. Development and validation of team creativity measures: A complex systems perspective. Creativity and Innovation Management, 2014, 23(3): 264-275.

Research Grants:

• “Research on mechanism and strategy of improving green entrepreneurial performance of small and micro enterprises in rural areas: From the perspective of green creative networks” National Social Science Foundation of China (No. 23CGL009, 2024.1-2028.12）, Principal Investigator
• “Research on the mechanism of green creative networks on green entrepreneurship of family farm: Under the background of rural revitalization” Humanities and Social Science Foundation Project of Ministry of Education (No. 22YJC630045, 2023.1-2025.12), Principal Investigator
• “Research on the mechanism and strategy of sustainable entrepreneurship of new generation farmers: From the perspective of green creative networks” High-end Foreign Talent Introduction Program of Ministry of Science and Technology (No. G2023016004L, 2023.1-2024.12), Principal Investigator
• “Research on the mechanism of advertising creativity on new product consumption decision” China Postdoctoral Science Foundation (No. 2018M642472, 2019.1-2022.4), Principal Investigator
• “Research on the mechanism of creative user management on enterprises' complex creativity: From the perspective of user creative participation” National Natural Science Foundation of China (No. 71704153, 2018.1-2021.12), Principal Investigator
• “Research on the path of path-dependence-based regional innovation capability improvement in Shandong province” Industry-university Cooperative Education Project of Ministry of Education (2021.1-2022.12), Principal Investigator

Books

• JIANG Hui. Research on Complex Creativity, Shanghai Jiao Tong University Press，2020

• 2020-now: Vice Director and Secretary-General, Zhejiang Service Industry Federation, Digital Economy Committee