演讲人: Xingyue (Luna) Zhang，

Milgard School of Business,University of Washington Tacoma

时间: 2023年12月7日上午 9:00

地点: 腾讯会议，会议号：304 956 537，会议密码：250021 

讲座摘要:

Digital platforms offer third-party producers and workers a marketplace to create and sell digital and non-digital products and services. Economic theories suggest that having competition in an industry is good – it promotes efficiency and innovation. However, platform competition sometimes fails to increase producer participation or the revenue shared to producers compared to a monopoly. We develop a model of platform competition and show that platform competition increases producer participation only when having more platforms expands market demand without adding too much associated cost that comes with the addition of other platforms. Platform competition leads to a higher proportion of revenue shared to producers when there is fierce demand competition between platforms or an efficiency gain in sharing the production cost among rival platforms.

演讲嘉宾简介:

Xingyue (Luna) Zhang is the Center for Business Analytics (CBA) Fellow and an Assistant Professor of Business Analytics at the Milgard School of Business at University of Washington Tacoma. Dr. Zhang’s research interests include consumer behavior, mobile commerce, platform economy, revenue sharing and information systems and operations management interface. She has published in premier academic journals, such as Management Science, Production and Operations Management, and Information & Management. Her research also won the best paper award at the premier conference, 2021 Conference on Information Systems & Technology (CIST). She teaches various topics in analytics and operations management for undergraduate, master of sciences in business analytics (MSBA), and MBA programs. She has received the 2023 Distinguished Research Award, the 2020 Student’s Choice Voting: Outstanding Faculty Award at the University of Washington Tacoma. As a faculty advisor, she led the Analytics Innovation (A.I.) student club to winning the 2020 INFORMS Student Chapter Annual Award, Cum Laude. She has been honored 2023 OL Reign & Starbucks Legend due to her extraordinary contributions to the community and beyond. Legends are leaders in corporate, non-profit, academic, athletic, or civil organizations in Washington State, USA, and each nominee makes a lasting impact in their respective field or discipline.

Dr. Zhang received her Ph.D. in business and economics from Lehigh University, her master in management from Tongji University and her bachelor in management from Tongji University.