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Developing Generative AI for Value Co-Creation: An Intervention-Based Randomized Field Experiment in a Healthcare Context 2025-10-31
Developing Generative AI for Value Co-Creation: An Intervention-Based Randomized Field Experiment in a Healthcare Context

Speaker: Yanwu SONG (Ph.D. Candidate in USTC) Date & Time: Wed. 5, November 2025, from 10:00 to 11:30 (Beijing Time) Place: Tongji Building A2101 ABSTRACT Owing to limited healthcare resources,...

2025-10-31

Speaker: Yulin HAO (Ph.D. Candidate in Marketing, University of Rochester) Date & Time: Wed. 12, November 2025, from 10:30 to 12:00 (Beijing Time) Place: Tongji Building A2101 ABSTRACT Using pr...

Decoding the Sales Impact of Persuasive Strategies in Livestream Selling 2025-10-27
Decoding the Sales Impact of Persuasive Strategies in Livestream Selling

Guest Speaker: Prof. Wu, Jing (吴靖) Chinese University of Hong Kong (CUHK) Time/Date: 10 am, November 7th, 2025 Classroom: Room 510, Tongji Building A ABSTRACT Livestreaming e-commerce is transfor...

A Learning-Informed Optimization Framework for Dynamic Balancing-Charging Management of Shared Autonomous Electric Vehicle Systems 2025-10-13
A Learning-Informed Optimization Framework for Dynamic Balancing-Charging Management of Shared Autonomous Electric Vehicle Systems

SPEAKER: 刘杨，副教授，新加坡国立大学 TIME/DATE: 2025.10.13  10:00 CLASSROOM: A306 ABSTRACT:  This study examines the dynamic balancing-charging (BC) management problem to optimize the real-time op...

History, Strategy, and Organizational Design: Vertical Integration Decisions Under Supplier Industry Consolidation 2025-10-10
History, Strategy, and Organizational Design: Vertical Integration Decisions Under Supplier Industry Consolidation

Speaker: Liuyi WANG (Ph.D. Candidate in Marketing, University of Arizona) Date & Time: Thur. 30, October 2025, from 14:00 to 15:30 (Beijing Time) Place: Tongji Building A2101 ABSTRACT With an i...

Humans Favor Messages that AI can Predict 2025-10-10
Humans Favor Messages that AI can Predict

Speaker: Dr. Andrew Meyer (CUHK) Date & Time: Tue. 28, October 2025, from 10:00 to 11:30 (Beijing Time) Place: Tongji Building A2101 ABSTRACT We exploit a fundamental similarity between human r...

Beyond Physical Borders: How CEO Political Ideology Shapes U.S. Firms’ Adoption of Chinese Technologies 2025-10-10
Beyond Physical Borders: How CEO Political Ideology Shapes U.S. Firms’ Adoption of Chinese Technologies

Speaker: Fei Dai (Ph.D. Candidate in Management, WHU–Otto Beisheim School of Management) Date & Time: Wed. 22, October 2025, from 14:00 to 15:30 (Beijing Time) Place: Tongji Building A2101 ABST...

Dynamic Impact and Strategic Optimization of Sustainability Certification on E-Commerce Platforms 2025-10-10
Dynamic Impact and Strategic Optimization of Sustainability Certification on E-Commerce Platforms

Speaker: Xiaohang (Flora) FENG (Ph.D. Candidate in Marketing, Carnegie Mellon University) Date & Time: Mon. 20, October 2025, from 10:30 to 12:00 (Beijing Time) Place: Tongji Building A2101 ABS...

Pessimism Bias: Terrorist-Stricken VCs and Their Likelihood of Investment Termination 2025-10-10
Pessimism Bias: Terrorist-Stricken VCs and Their Likelihood of Investment Termination

Speaker: Dr. Jun Xu (Postdoctoral Research Fellow, HK PolyU) Date & Time: Wed. 15, October 2025, from 14:00 to 15:30 (Beijing Time) Place: Tongji Building A2101 ABSTRACT This study investigates...

Competitive Gamification in Digital Consumption: Evidence from TikTok 2025-10-10
Competitive Gamification in Digital Consumption: Evidence from TikTok

Speaker: Zirou CHEN (Ph.D. Candidate in Marketing, University of Toronto) Date & Time: Mon. 13, October 2025, from 10:30 to 12:00 (Beijing Time) Place: Tongji Building A2101 ABSTRACT We study t...

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