E-Commerce is one of the more important outcomes of the tremendous growth of the Internet and worldwide web. It is having a great impact on businesses, governments, and individuals. The Internet, the web, and M-Commerce (Mobile-based commerce) allow business to be conducted in unprecedented ways and magnitude. 

Organizations of all kinds are being affected in radical ways.  New business models are being invented.  Vast wealth may be generated. Internet companies are using their capital value to buy or merge with other companies.  Consumers have rapid access to better information, increasing pricing pressure on competing firms.  Workers are more productive, supply chains are being realigned. The Module will introduce you to the technological, economic, and social phenomena behind these rapid changes. It will explore how organizations and markets successfully conduct internet-based activities. It will also study the technology of the Internet, introduce e-commerce frameworks, and technological foundations; and examine basic concepts such as strategic formulation for e-commerce enterprises, management of capital structures, and public policy.

1.       Introduction: different types of ecommerce, bricks and clicks. Electronic commerce and physical commerce, ROPO, business models and scenarios: B2C, B2B, C2B, C2C

2.       Basic technologies of Ecommerce: web and http protocols, client and server side programming, database connectivity, session tracking techniques

3.       Advanced technologies of E-commerce: mobile agents, WAP, XML, data mining, internet applications, Web 2.0, web services, web mashups

4.       Search engine technology and business models 

5.       Internet security and encryption, digital signatures, internet payment system: micropayments

6.       E-commerce strategies: strategies for marketing, sales, and promotions, strategies, purchasing, and support activities, strategies for web auctions, dynamic pricing, virtual communities, social networks, recommender systems.

7.       SoLoMo (Social, Local and Mobile). Big Data and commerce

8.       Ecommerce impact on industries: retail, vertical.

9.       Ecommerce performance measures and trends, locally and globally

The workshop is designed to familiarize participants with current and emerging electronic commerce technologies using the Internet.  Topics include Internet technology for business advantage, managing electronic commerce funds transfer, reinventing the future of business through electronic commerce, business opportunities in electronic commerce, electronic commerce, website design, social, political, and ethical issues associated with electronic commerce, and business plans for technology ventures. 

 

 

All managers in all corporations who need to update their understanding of this continuously moving way to do business.

 

Professor Sheizaf RAFAELI (Ph.D., Stanford University) is Director of the Sagy Center for Internet Research He has been involved in building Internet-based activities such as online higher education, journalism, political, governmental, social and economic virtual organizations and efforts. He authored software and books on graphics, electronic spreadsheets and statistical analysis, and a textbook on information systems for the Open University. (InfoSoc, the Center for the Study of the Information Society) and former Head of the Graduate School of Management University of Haifa, Israel.

 

Dates: December 6 to 8, 2013 from 8;30 a.m to 5;30 p.m.

Fees: 12,500 RMB (covers tuition, case materials and lunches)

Language: English (with Chinese translation)

Venue: Tongji University EDP Center, 1 ZhangwuLu, Shanghai

Deadline for registration: October 23, 2013. You should register as soon as possible heresince the number of participants is limited and demand is high.

Payment: No payment is due until you have received confirmation of your admission. Payment is due 15 days before the Workshop and refund in case of non-show is limited to 50% of the fees.