SEM Hosts EMBA Seminar for Politecnico di Milano
Fri, May 30, 2014
From May 26th to May 30th 2014, a delegation of 21 EMBA students from MIP Politecnico di Milano participated in the “Doing business in China” Seminar hosted by SEM, Tongji University.
The DBIC seminar mainly consists of 2 parts, namely academic lectures and company visits. The EMBA students of MIP School of Management, in average10-year working experience, come from different industries such as energy, manufacture, automotive, consultancy, food, education, medical industry and etc. The lectures offered insights into a wide range of topics concerning China’s business such as business culture, China’s emerging economic market, digital marketing and customer behavior in China, trends and strategies in global logistics and supply chain management and the situation of the foreign capital investment or Chinese overseas investment while the company visits provided the students with excellent opportunities to carry out on-the-spot investigations of Chinese market and communicate with Chinese professionals or foreign businessmen working in China. All those activities enhanced their understanding of the Chinese fast growing economy, driving forces, challenge and further development so as to better capture market opportunities in China.
