Lecture: Studies on the Effect of Advertising

Speaker: Guiyang Xiong, Assistant Professor in Marketing, Terry College of Business, University of Georgia.

Time: 1:30-3:00 PM, May 31st, 2016   

Venue: Room 308 ,Tongji Building A

Abstract：

1. Financial Market Reaction to New Product Innovation: The Moderating Role of Institutional Investors’ Investment Horizon.

2. Advertising for Embarrassing Products: A Large-Scale Field Experiment.