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German Professor Christiane Prange’s Chinese Experience

Thu, Oct 19, 2017

SEM’s German professor, Christiane Prange’s research paper, Investigating the Transformation and Transition Processes Between Dynamic Capabilities: Evidence from DHL, was published on Organization Studies, which is regarded as the Top 50 journal of business school by Financial Time, UK.

 

Prof. Prange joined Tongji SEM in September 2015, whose research area covers Strategy, Internationalization, and Agility Management. Her current research topic is how oversea companies enter China market and how Chinese firms enter European. She is interested to find Chinese colleagues to work on this subject together.

 

Speaking of her working experience, Prof. Prange got her PhD degree at Université de Genève in Swiss and was employed by Vienna University of Economics and Business in Austria. She taught courses in University of Liverpool, UK and EM Lyon Business School, France.

 

Prof. Prange began to communicate Chinese as a visiting scholar in University of Peking. She took students of EM Lyon Business School to Shanghai study trip. She also attended academic meeting in Guangzhou. She is surprised to witness the fast development in China. Compared with European, China offers more opportunities of academic research for scholars. Thus, she came to School of Economics and Management, Tongji Univerisity in 2015, being the professor of Department of Business Administration. She said that, she has a close connection with China where people are very kind although they can’t understand my English. Prof. Prange joined Chinese language training program to learn Chinese.

 

After joining Tongji SEM, Prof. Prange published two books (Global Marketing–Contemporary Theory, Practice and Cases and Market Entry in China: Case Studies on Strategy, Marketing and Branding) which were published by international well-known publishers. The second book is composed of different cases which are jointly wrote by herself and her students. Prof. Prange feels honored and pleased while talking about her students. She said that, I always encourage students to do practice and research. I will include their research cases to my book with their names, as a special prize for the case author.

 

To Prof. Prange’s understanding, although many foreigners regard Shanghai as Lujiazui financial center and Xintiandi, she thinks Shanghai is more than its busy commercial center. Shanghai cannot represent the whole China either, as China is so wide, diversified and complicate. Prof. Prange is willing to spend more time to experience the real China from Shanghai and its neighboring cities.

 

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