Lecture of Case Centre/MBA Centre 

Title: How to Integrate Case Development and Case Teaching?

Speaker:  Prof. Dr. William X. Wei

Time: 14:00–16:30，May 28, 2018

Place: Room 309, Tongji Building A

Language:  Chinese

Abstract:

With his 11 Ivey cases, Prof. Wei introduces faculty and students to the excitement and exhilaration of case learning and teaching, giving them key insights into the case method. Prof. Wei will share his experiences in following aspects: how case methods are used in leading business schools, how to publish cases with Ivey effectively, how to make the classroom come alive, how to create a case teaching plan, how to cope with challenges when writing cases.