SPEAKER: Raymond Liu，美国麻省大学管理和市场营销系教授

TIME/DATE：2024年6月27日星期四14:00

CLASSROOM：同济大厦A楼403教室

ABSTRACT：

In recent years, the music industry has seen a significant shift towards digital platforms, leading to an explosion of data on consumer music preferences. This has created an opportunity for researchers to use AI methods to predict consumer music popularity. AI algorithms can provide valuable insights for music producers and marketers to better understand and cater to consumer tastes. The potential impact of AI in shaping the future of music consumption and production is immense, and further research in this area can lead to innovative strategies for enhancing music recommendation systems and boosting artist success in an increasingly competitive market.

GUEST BIO：

Raymond Liu,美国麻省大学管理和市场营销系教授，系主任，主要研究线上消费者行为、技术对态度和行为的影响等。