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Nonmarket Strategy Research 2.0: A New Research Agenda for Corporate Socio-Political Engagement

Mon, Jul 08, 2024

讲座信息 | INFOMATION

SPEAKER:SUN, Pei 教授 (英国曼彻斯特大学商学院)

TIME/DATE:2024年7月8日(周一) 10时

CLASSROOM: 同济大厦A座402教室

讲座摘要 | ABSTRACT

In this talk, I first outline the burgeoning research on how firms interact with socio-political actors and environments over the last few decades, specifically research on Corporate Political Activity (CPA) and strategic Corporate Social Responsibility (SCSR), and their interplay. Given the increasingly complex and challenging socio-political issues and environments that corporations face, a new concept of corporate socio-political engagement (CSPE) is proposed. It represents a more holistic perspective to understanding complex interactions among firms and their social/political stakeholders, incorporating and transcending conventional notions and tactics documented in the extant nonmarket strategy literature. I use specific examples to illustrate the strengths of this new construct and identify some future research directions for revealing the multifaceted nature of CSPE.

讲者介绍 | GUEST BIO

Dr. Pei SUN is Professor and Chair of International Business at Alliance Manchester Business School, University of Manchester, UK. His research interests include corporate governance and stakeholder/nonmarket strategy, with a particular focus on how foreign and domestic firms manage and exploit institutional complexity and changes in emerging economies and how their strategies and corporate governance arrangements impact upon firm outcomes, stakeholders, and wider society. He has published papers in renowned academic journals such as Academy of Management Journal, Academy of Management Perspectives, Journal of Business Ethics, Journal of International Business Studies, Journal of Management, and Journal of Management Studies. He is an associate editor of British Journal of Management, a senior editor of Management and Organization Review, and served as a guest editor of a special issue at Journal of Management Studies (2021-2023), a senior editor of Asia Pacific Journal of Management (2019-2021). He serves or has served on the editorial boards of Academy of Management Perspectives, Corporate Governance: An International Review, Journal of International Business Studies, Journal of Management Studies, and Journal of World Business.

 

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