This module is designed to broaden participant awareness of the issues related to the management of multinational corporations. The emphasis is on the global business environment and its impact on multinational corporations’ strategy, structure, and functions. The module covers a wide range of topics that have been carefully selected to offer a deep insight into the reasons why multinational enterprises are seen as both beneficial and detrimental to stakeholder interests.The module shall use a range of case studies to highlight the practical leadership and management issues that may arise when firms internationalise.

·        Theories of international trade

·        Growth and development of the multinational enterprise

·        Politics

·        Culture

·        Trade

·        Financial markets

·        Competition

·        EPRG model

·        Multinational strategies

·        “Born global” strategies

·        Strategic alliances

·        Global HR strategies

·        Culture and management style

·        Virtual teams

·        National sovereignty and multinationals

·        Business ethics & corporate governance

·        Impact of sovereign wealth funds

 

·        An increased awareness of the driving forces that have accelerated the importance of multinational enterprises in global economic development.

·        Demonstrate a better understanding of the range of strategic choices available to international business leaders when seeking to grow in new geographic markets

·        Develop a sensitivity to the distressingly common difficulties that arise due to short-term global HR strategies

·        Perceive the potential threats and opportunities arising from the evolving relationship between sovereign states and multinational business objectives and goals.

 

The Workshop is intended for decision makers and executives who need to fruitfully expand and control their operations overseas in cultural environments completely different from their own: CEOs, COOs, CFOs to general managers, divisional directors, functional VPs, head of government agencies, individual intrapreneurs or entrepreneurs. In other words managers willing to learn the art of successfully implementing a global strategy.

 

Dr. Rosenfeld is an experienced educator and facilitator helping senior leaders in organizations define and implement strategies that deliver sustainable business value. A Canadian based in London, he travels extensively working with culturally diverse groups of organizational leaders as well as MBAs. Over the last few years, he has worked in more than 20 countries. Associate Fellow at Warwick Business School and University of Strathclyde, he also holds Visiting Professorships in several business schools in Europe and Asia. He is a member of the teaching faculty at Duke Corporate Education in the United States and European Centre for Executive Development (INSEAD) in France.

 

 

Dates: October 22 and 23, 2013 from 8:30 a.m. to 5:30 p.m. (including lunch break)

Fees: 9,000 RMB (covers tuition, case materials and lunches)

Language: English (with Chinese translation)

Venue: Tongji University EDP Center, 1 ZhangwuLu, Shanghai

Deadline for registration: September15, 2013. You should register as soon as possible heresince the number of participants is limited and demand is high.

Payment: No payment is due until you have received confirmation of your admission. Payment is due 15 days before the Workshop and refund in case of non-show is limited to 50% of the fees.