Lecture: How do entrepreneurs behave? The effectual attitude
Speaker: Dominique VIAN,  SKEMA Business School, France
Time: 18:00 pm, Nov.21(Friday), 2014
Venue: Rm. 411, TONGJI BLDG Block A, No.1, Zhangwu Rd.

Speaker’s Background:

Dominique VIAN
52 years old, Entrepreneurship and Innovation ,PhD in Management Sciences at Telecom ParisTech.
Currently Associate Professor at SKEMA Business School, Dominique started its career as an information system consultant at Bull Company then PricewaterhouseCoopers. In 2001, after experimenting to be an entrepreneur during 5 years, Dominique moved to SKEMA Business School  to lead the TEEE-Inn European project. He also coached well known successful start-ups like Seemage, Benomad. He is the inventor of the Innovation Systemic Marketing Analysis method called ISMA360®. Built on specific theoretical frameworks: Effectuation, Sciences of Design and Complexity, this is a new approach applicable to strategy when uncertainty is high.