American Professor of Marketing Delivers a Lecture at SEM_Tongji SEM American Professor of Marketing Delivers a Lecture at SEM

American Professor of Marketing Delivers a Lecture at SEM

Sun, Jan 04, 2009

On Jan 12, 2009, Prof. Xueming Luo, famous professor of marketing form University of Texas at Arlington (UTA) gave an academic lecture on “Cutting-edge Marketing Research Methodology” at the invitation of the Department of Business Administration.

Prof. Luo, Eunice and James L. West Distinguished Professor, has published 7 papers over the recent 3 years as first author on Journal of Marketing, the top academic journal in the field. He ranks first in America and second in the world on the 2005-2008 productivity list of Journal of Marketing and is also an editor of the journal.

In his lecture, Prof. Luo presents the cutting-edge issues in the world’s current marketing research, the thoughts and methods. After the lecture, Prof. Sizong Wu, the head of marketing research at SEM, and head of the Department of Business Administration had a talk with Prof. Luo over closer research collaboration and reached a preliminary consensus on collaboration potentiality.