On the 6^th of June, Prof. YAO Yuliang, from College of Business and Economics, Lehigh University, USA, was invited by Department of Management Science and Engineering of SEM, to deliver a lecture to SEM faculty and students on “Aggregation Measurement and Driving Factors: Item Level Evidence of Bullwhip Effect”.

 

The lecture was hosted by Prof. ZHANG Jiantong, Chair of Department of Management Science and Engineering. Prof. YAO shared his personal experience and his research in the field of management science. He introduced carefully his research in Bullwhip Effect and its results on inventory, brand and price.